Marketing Lead

About us:

Metro Compactor Service is Canadas leading expert for waste and recycling equipment solutions. With expertise spanning over four decades we provide custom manufacturing installation maintenance and repair services for balers compactors and chutes. Our cutting-edge iSmart technology sets us apart enhancing efficiency and sustainability for our clients in the residential commercial and municipal sectors.

You can learn more about us on our website:

Overview

The Marketing Lead will play a critical role in scaling Metro Compactor Services multi-brand marketing portfolio (Metro Compactor Wilkinson Chutes Automatic Compactors iSMART Technology Baleforce and potentially Chute Source U.S.). This role is designed for an experienced marketer (67 years) who brings proven expertise in executing integrated multi-channel campaigns managing projects end-to-end and engaging audiences through digital and social platforms.

This is a hands-on execution role supporting the National Marketing Manager in delivering on a $1M budget. The Marketing Lead will manage day-to-day activities while ensuring campaigns are aligned with strategic business goals and revenue targets.

Location:Marketing Lead will work out of the office location.

Work Hours:Monday - Friday 8am 4:30pm

Salary Range: $70000 - $80000

Bonus: This position is eligible to receive an incentive award targeted at 5% of the base salary.

Responsibilities:

Campaign Management & Execution

• Plan execute and optimize integrated digital campaigns across multiple channels (Google Ads LinkedIn email paid social retargeting trade media buys).
• Partner with and manage agencies/vendors to ensure campaigns are delivered on time on brand and within budget.
• Monitor campaign performance using dashboards and adjust tactics to improve ROI.
• Collaborate with sales to align campaigns with revenue goals (e.g. regional pushes service-line promos ABM targeting).
• Support lead scoring pipeline attribution and marketing automation workflows to ensure campaigns feed the funnel.
• Manage social media platforms drive consistent engagement and direct lead generation.

Content & Collateral Development

• Create and manage content calendars that support brand visibility and lead generation across all sub-brands (Wilkinson Automatic iSMART Technology Baleforce Chute Source).
• Develop engaging digital content blog posts case studies social media posts sales decks.
• Assist with video and multimedia storytelling projects including scripting and final edits.
• Ensure content is repurposed effectively across channels (email website social PR events)
• Maintain brand consistency across all assets while tailoring messaging to verticals (property management commercial facilities municipalities healthcare universities etc.).
• Support the development of spec marketing materials (design guides BIM/Revit files technical datasheets).

Event Marketing

• Event Strategy & Planning
  • Support the NMM in building the annual event calendar across Canada and the U.S. (tradeshows conferences sponsorships customer events).
  • Research evaluate and recommend event opportunities based on audience fit and ROI potential.
• Pre-Event Marketing
  • Develop pre-event campaigns to drive booth traffic and engagement including email nurture sequences landing pages social campaigns and paid ads.
  • Partner with sales to align target account outreach (ABM style invitations direct mail campaigns VIP invites).
  • Coordinate event collateral signage promotional assets and giveaways in collaboration with vendors
• Onsite Execution & Logistics
  • Manage logistics such as booth design shipping setup/tear-down staffing schedules vendor contracts and AV requirements.
  • Serve as liaison with event organizers and contractors to ensure flawless execution.
  • Implement lead capture technology and engagement strategies during the event.
• Post-Event Marketing & Follow-Up
  • Execute automated follow-up campaigns (emails LinkedIn retargeting) for all captured leads.
  • Partner with sales to distribute hot leads track status and ensure timely follow-up.
  • Compile post-event reports including lead counts engagement metrics budget vs. spend and ROI analysis.

Qualifications:

• 67 years of B2B marketing experience (industrial manufacturing or construction preferred).
• Proven success with multi-channel campaigns and measurable ROI.
• Strong social media and content management experience.
• Familiarity with marketing automation (HubSpot Pardot or similar).
• Skilled with project management tools (Asana or similar).
• Excellent writing editing and presentation skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

The Metro DNA Who Thrives Here

• Brand Champion passionate about marketing storytelling and elevating Metro Compactors brand awareness and reputation.
• Collaborative & People-Oriented builds trust with cross-functional teams leadership customers and external partners.
• Service-First Mindset embodies Metro Compactors core values while demonstrating urgency and care across all relationships.
• Above-and-Beyond Attitude thrives in a fast-paced entrepreneurial environment taking ownership and accountability.
• Creative Problem Solver adapts quickly finds solutions and keeps projects moving forward.

Why Work For Us:

Join Metro Compactor Service an industry leader in the waste & recycling equipment sector in Canada. As we aim for North American expansion were all about pushing boundaries be it promoting employee skill development leading innovative technologies or consistently delivering our Super Service promise. Our greatest strength Our people who make our groundbreaking tech and market leadership possible.

So if youre all about making a big difference in an environment that values you as much as your skillset come join the Metro family. Lets shape the future together!

• Recognized Excellence: As a certified Great Place to Work () Canadas Top 100 Small & Medium Employers () and recipient of the Innovation Award by the Brampton Board of Trade our reputation speaks for itself.
• Rewarding Package: Enjoy competitive salaries flexible time off with 2 vacation policies to choose from maternity-leave top up and the security of our company-matched retirement program. Plus choose from three tailored benefits packages with extended coverage to suit your individual needs
• Employee Growth: We encourage and support your growth through internal learning opportunities mentorship and a Training Reimbursement Program
• Company Culture and Engagement: Participate in regular company events and charitable initiatives that enrich our family-oriented culture. A safe and positive work environment is our top priority and our staff have voted us a Great Place to Work for good reason!

At Metro Compactor Service we take pride in being recognized as a certified Great Place to Work in& an equal opportunity employer we truly believe that a diverse workforce best represents the community we serve and enhances our ability to provide excellent service to our customers. We are committed to attracting and retaining a vibrant mix of passionate and talented individuals from a variety of backgrounds demographics and life experiences.