Marketing and Community Outreach Specialist

About Bermel Vision & Aesthetics

Bermel Vision & Aesthetics is a growing patient-first optometry and aesthetics practice with three convenient locations in Leesburg Gainesville and Fairfax VA. We combine advanced eye care (dry eye treatments with IPL & LipiFlow myopia management pediatric vision specialty contacts etc.) with modern aesthetic services (chemical peels TriLift radiofrequency skin tightening and laser therapies).

Our goal is to help patients see clearer and feel more confident. Were expanding and need an energetic marketing professional to help us grow through targeted community outreach and digital promotion.

Position Overview

This hybrid role is ideal for a marketing-savvy individual with sales experience (or strong sales aptitude) who enjoys being out in the community interacting with people and directly driving new patient growth. You will lead hands-on vision screening events including regular pop-ups at local gyms like LA Fitness and Crunch Fitness while creating engaging social media content and executing broader marketing strategies.

Key Responsibilities

• Lead Gym & Community Vision Screenings: Regularly organize and conduct free vision screening events at gyms such as LA Fitness and Crunch Fitness as well as health fairs corporate wellness programs schools and other community venues. Set up professional screening stations educate participants on eye health and our services and convert interested individuals into new patients for both vision and aesthetic treatments.
• Patient Growth & Outreach: Develop and execute creative marketing plans and partnerships to increase brand visibility and attract new patients. Build relationships with local businesses gyms and organizations to secure ongoing screening opportunities.
• Social Media Content Production: Create compelling on-brand content (photos short videos Reels patient stories and educational posts) that showcases gym screening events before/after results (HIPAA-compliant) team expertise and tips on vision health and aesthetics. Help manage posting schedules and audience engagement across Instagram Facebook and other platforms.
• Campaign Management & Analytics: Track the success of outreach events and digital campaigns (new patient leads appointment bookings ROI) and continuously optimize strategies.
• Collaboration: Work closely with our clinical team to ensure smooth event execution and consistent messaging.

Qualifications

• 2 years in marketing sales business development event coordination or community outreach (healthcare fitness wellness or retail experience is a strong plus).
• Outgoing personable and comfortable presenting and interacting with the public in busy environments like gyms.
• Creative with social media content creation (Canva CapCut Reels basic photography/video editing preferred).
• Self-motivated organized and results-driven.
• Valid drivers license and reliable transportation for local events.
• Passion for health wellness and helping people is highly valued full training on vision screenings and services will be provided.

What We Offer

• Competitive base salary performance incentives directly tied to new patients generated from events and campaigns.
• Hands-on role with high visibility and real impact on practice growth.
• Positive supportive team environment.
• Professional development opportunities.
• Comprehensive benefits (health dental vision PTO).

If youre someone who gets excited about setting up a screening table at LA Fitness or Crunch chatting with members about their vision capturing great content on-site and then watching those leads turn into loyal patients this is the perfect opportunity for you!

Text me
Jeff Bickhardt CEO