Email Marketing Manager, Events , AWS Integrated Demand Center

AWS Marketing is seeking an experienced Email Marketing Manager Events to drive email channel strategy for our global events portfolio. This role is responsible for managing global email marketing initiatives focused on maximizing registration and attendance goals through strategic audience segmentation email architecture design and continuous optimization.

Key job responsibilities
Define and execute email channel strategy for specific event programs or regions including audience segmentation frameworks email architecture design and A/B testing protocols
Plan develop and execute email campaigns that drive registration and attendance goals for global events and summits
Continuously optimize email campaigns to improve registration-to-attendance conversion rates and meet event capacity targets
Measure how email initiatives impact team goals customer engagement metrics (open rates CTR conversion) registration and attendance goals and overall customer experience
Regularly review interpret and communicate email performance metrics registration/attendance trends and optimization insights to peers and managers
Accelerate progress by driving decisions on email cadence content strategy and segmentation approaches
Develop technical and creative requirements for email campaigns in partnership with cross-functional teams
Communicate effectively with stakeholders peers and managers across marketing operations event operations and creative teams
Participate in recruiting and hiring processes and mentor others on email best practices

- 4 years of professional non-internship marketing experience
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience across affiliate marketing PPC SEM and social media advertising

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 82700.00 - 137900.00 USD annually