Executive, Ad Tech and Operations

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1894 - Executive Ad Tech and Operations

Role Summary and Impact

About Wavemaker:

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster together.

Reporting to: Ad Operations Manager / Ad Technology & Operations Manager

About the role:

This role is part of theData and TechnologySolutions team within our wider Audience Intelligence & Marketing Science (AIMS) department.

You will form part of a team of highly trainedad operationsspecialists responsible for all digitaldata capture tagginganddatamanagementplatform integrationacross all theagencysclients.

In this role you will

• Ensure that Ad Ops best practice and frameworks are adhered to and demonstrate continued evolution.
• Understand Ad Ops and Advertising Technology within the wider marketing mix and its strategic importance throughout the customer journey.
• Ensure that web analytics behavioural targeting ad verification and brand measurement tags are implemented correctly to deliver on GroupMs goals in the wider measurement of digital advertising campaigns.
• Manage the teams positive responses to requests from internal stakeholders irrespective of location.
• Support the team in querying trafficking requests that are unclear or incorrect and presenting information effectively either via call or email when asking or responding to queries.
• Proactively communicate team workload and problems. Where appropriate work with and morale with the Connected Execution team in London.
• Implement and thoroughly test publisher and 3rdparty pixels.
• Liaise with the relevant creative agencies to ensure that all creative meets requirements and is ready to be effectively executed with a focus on any dynamic creative approach.
• Analyse and develop tracking on the clients websites to ensure effective user and conversion measurement takes place from ad to site.
• Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed.
• Develop a good working relationship with the Technology and Data teams and be adaptable to support other clients work where required.
• Build a relationship with the ad-server client team to troubleshoot and improve the technology where possible.
• Develop relationships with our Connected Execution team and internal account teams.
• Present information effectively via email and on calls.
• Understand and demonstrate collaborative team work.
• Work with the Analytics team to ensure that all relevant information is being captured and included within our Data Dashboards.
• Actively leverage technology to deliver efficiencies and provide internal teams with relevant and timely information.

Skills and Experience

• Good level of verbal and written English
• Working knowledge of languages such as HTML and JavaScript

DesiredSkills:

• Excellent knowledge of digital technology marketplace for either agency media owner or ad tech background.
• In depth experience of trafficking and campaign management.
• Ability to develop relationships with internal teams.
• Strong problem solver and able to quickly identify potential issues and build workable solutions.
• Self-starter with a can do attitude.
• Excellent attention to detail.
• Effectively manage and prioritise workload and coach team to be able to do this.

Core skills:

• Practice Area Knowledge
  • Demonstrates knowledge of the various products platforms or systems within their area and is a knowledge expert in trends best practices and challenges.

• Problem Solving
  • Applies focused questioning and systematic research to understand the problem and wider impact. Translates business problems into solutions.

• Stakeholder Relationships
  • Demonstrates knowledge of the agencies (or clients) organization structure and people client relationships business strategy industry and challenges. Cultivates nurtures and grow relationships with key clients stakeholders and decision makers internally externally and virtually.

• Effective Communication
  • Is able to lead dialogues between and with technical and non-technical people by presenting a strong case and negotiating well; explains things clearly challenges ideas effectively and argues in favour of operational processes; determines and utilizes the appropriate communication channels; and employs active listening.

• Infrastructure
  • Applies understanding of the existing client infrastructure and business problem. Ensures integration across systems data and technology.

• Operational Excellence
  • Ensures accuracy and takes pride in work to optimize outcomes. Applies technical skills and knowledge to increase efficiency and reduce manual work. Maintains a mindset to deliver excellence in all work products.

• Technical Communication
  • Simplifies and communicates complex technical information. Uses appropriate technical tools analysis and platforms to educate and influence

• Project Leadership
  • Project Leadership is the ability to lead collaborate and communicate by providing vision direction feedback and support so that we can deliver unrivalled work that brings together solutions across AIMS.

Life atWPP Media& Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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