Chief Marketing Officer

Mission

At The Ward Law Group we represent immigrant families and underserved communities with excellence compassion and faith-rooted service. We are scaling from $100M to $250M and we need a transformational Chief Marketing Officer to drive brand expansion client acquisition and market presence across Florida New York and Texas.

1. Lead Marketing Strategy

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service leadership loyalty and faith.

2. Team Leadership & Development

• Oversee a team of 1525 (social digital paid traditional creative content).
• Hire mentor and retain top-tier marketing talent. Create pathways for internal growth.

3. Full-Funnel Execution

• Own all marketing touchpoints: paid media social SEO PR TV/radio influencer community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.

4. Brand & Storytelling

• Build a powerful brand that evokes trust purpose and transformation.
• Tell the firms story through emotionally resonant client journeys and community engagement.

5. Marketing Performance & Analytics

• Implement KPIs for all campaigns. Track CAC CPL cost per signed case ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

6. Technology & Automation

• Leverage CRM (Salesforce) CallRail Google Analytics and AI-powered tools to streamline processes and scale results.

7. Cross-Functional Alignment

• Work closely with Intake Legal Ops and Sales to ensure end-to-end client journey is cohesive and high-converting.

8. Multi-State & Cultural Expansion

• Localize campaigns across Miami Orlando NYC and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.

9. Budget & Vendor Management

• Manage marketing budgets of $10M annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.

10. Executive Collaboration

• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Qualifications :

1. Proven Experience in Scaling Brand & Revenue

• Demonstrated success scaling marketing efforts in high-growth service-based companies from $50M to $250M.
• Experience overseeing marketing budgets of $10M and delivering measurable ROI through integrated campaigns.
• Familiar with scaling both B2C and B2B campaigns nationally ideally across regulated or professional services industries.
• Prior leadership in a high-growth company with at least 30% YoY growth.

2. Multi-Channel Mastery

• Deep expertise in full-funnel marketing: digital (SEO Google Ads Meta Platform social video) traditional (TV radio billboards) PR and influencer/brand ambassador strategy.
• Experience integrating performance marketing (CPL/CPA-based campaigns) with brand storytelling to drive both lead volume and trust.
• Experience in multi-office multi-state campaigns including bilingual (English/Spanish) markets.

3. Strategic Vision & Thought Leadership

• A strategic thinker capable of building a national brand and aligning marketing objectives with the firms mission of reaching underserved communities.
• Experience developing marketing flywheels that compound results and improve over time.
• Can lead transformation initiatives integrate new platforms (e.g. CRM marketing automation) and use AI/automation to scale outreach.

4. Operational Marketing Excellence

• Built and led high-performing in-house marketing teams of 15 people with a track record of hiring and developing specialists and managers.
• Experience setting KPIs and implementing data dashboards to monitor lead generation case acquisition client journey and brand lift.
• Skilled in budget planning vendor management media buying negotiations and ROI optimization.

5. Cultural & Mission Alignment

• Lives and leads by faith-based values such as service accountability loyalty empathy and transformation.
• Understands the power of storytelling especially for immigrant minority or underserved communities and builds campaigns that reflect authenticity.
• Demonstrates humility servant leadership and an ability to foster team-wide trust and growth.

6. Team Leadership & People Development

• At least 10 years in senior marketing leadership including VP or CMO titles.
• Managed teams of 7 direct reports and organizations with 30 cross-functional marketing and sales professionals.
• Track record of coaching mentoring and growing talent internallynot just hiring externally.

7. Data-Driven

• Combines analytical rigor with emotional intelligenceknows how to turn data into insight and insight into mission-aligned action.
• Proficient in Salesforce Google Analytics attribution modeling call tracking tools (e.g. CallRail) and brand sentiment tools.
• Can build and present reports that clearly articulate whats working whats not and how to optimize without losing sight of the people.

8. Hands-On with a Builders Mentality

• Comfortable rolling up their sleeves to fix gaps in campaigns creatives funnels or partnerships.
• Enjoys operating in a non-corporate builder-mode environment where innovation and hustle matter more than corporate polish.
• Flexible to work across departments (e.g. intake sales legal ops) to align client journey and brand touchpoints.

9. Understanding of Legal or Regulated Industries

• Familiarity with personal injury legal ethics in marketing (Bar compliance) or industries like healthcare insurance or financial services where similar sensitivities exist.
• Understands client confidentiality credibility and reputation riskand can design campaigns accordingly.

10. Communication & Executive Presence

• Clear communicator who can present to boards media and C-level peers with polish and clarity.
• Knows how to communicate complex marketing strategies to non-marketing leadership in business terms: growth ROI CAC retention.

Requirements:

• 10 years in marketing leadership roles (CMO SVP VP) 
• 7 direct reports with team sizes of 20 
• Experience in bilingual/bicultural markets strongly preferred 
• Bachelors in Marketing Business or Communications (MBA a plus) 
• Experience in legal healthcare insurance or regulated industry preferred 
• Fluent in marketing stack: Salesforce CallRail Google Ads Meta TikTok LSA YouTube SEMrush etc. 
• Must be willing to work on-site in Miami with travel to NY and TX offices as needed 

Additional Preferences:

• Bilingual (English and Spanish).
• Experience working with or leading faith-based or values-driven brands.
• Deep understanding of immigrant Hispanic or underserved communities.
• Has led marketing during geographic expansion (e.g. new office launches new state entry).
• Background working with celebrity endorsements local influencers or community partnerships.
• Experience producing video testimonials radio ads and multi-format social campaigns that convert.

Additional Information :

We value your wellbeing and offer opportunities for professional development to help you grow your career. Our comprehensive package includes health benefits; pretax health care and dependent care saving accounts; life insurance; paid time off and holidays; and a 5% match on your 401K contributions to insure your overall satisfaction and security as part of our team. Additionally we provide confidential counseling services mental health support and financial guidance. Come make a difference for our clients!

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time