Sr. Product Marketing Manager Enterprise Onsite Event Strategy, Amazon Business

Come be a part of a rapidly expanding $35 billion global business. At Amazon Business we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes unlocking our potential worldwide.
This role is part of the Amazon Business WW Marketing team and our vision is to establish Amazon Business as the most recognized B2B this role you will lead the strategy and production of engaging onsite experiences and champion event production across cross-functional teams. This includes merchandising events and seasonal promotions globally on Amazon Business. This role will need to communicate regularly with senior leadership and be responsible for driving top-level business goals.

To be successful in this role this individual will work seamlessly with senior stakeholders across Marketing Sales Category Selection Pricing and Tech across geographic regions to optimize through scale and continuous experimentation. We are looking for an individual with broad experience in online merchandising digital marketing and product marketing. This role requires skills in strategic thinking relationship building and problem solving as well as a willingness to be hands-on with execution.

The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced high-pressure entrepreneurial environment. If youre looking to join a dynamic growing team in a high-impact role this is a great fit for you.

Key job responsibilities
Own WW strategy for Enterprise B2B customers for onsite events and seasonal promotions (e.g. Prime Day Black Friday) on Amazon Business
Deliver multi-channel marketing campaigns including marketing support of sales motions to engage Enterprise B2B customers
Develop detailed campaign project plans creative briefs and digital strategies including campaign goals messaging calls to action segmentation strategy marketing distribution channels and campaign schedule
Partner with Sales Field and Enterprise Marketing to collect and define key customer insights into business actions
Champion and leverage automated and AI solutions to achieve objectives at scale
Define business metrics measurement plan and experiment plan for onsite events
Work at both the strategic and tactical level to champion bold creative ideas
Test and refine new marketing approaches and channels to reach and engage key audiences
Create and maintain scalable repeatable methods of measurement and performance tracking for campaigns
Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment

- 5 years of professional non-internship marketing experience
- Bachelors degree
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Knowledge of analytics tools and web traffic reporting
- Experience using data and metrics to measure impact and determine improvements
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 142800.00 - 193200.00 USD annually