Senior Product Marketing Analyst

Job Description:

About the Role:

Under the supervision of the Director Business Management the Senior Product Marketing Analyst will develop and execute advanced marketing analytics strategies to measure performance optimize campaigns and support data-driven decision-making across the companys marketing initiatives. Telecommuting is available from anywhere in the U.S. based on manager approval.

You Will:

• Build and maintain automated dashboards and analytical tools that enable real-time monitoring of multi-channel marketing performance including paid media organic email and in-app campaigns.

• Support cross-functional teams by developing tools that facilitate self-service access to marketing performance insights.

• Develop and refine marketing attribution models using probabilistic and algorithmic approaches to estimate channel-level return on investment (ROI) and inform budget allocation strategies.

• Perform advanced customer segmentation and lifecycle modeling to guide personalized targeting strategies aimed at increasing customer engagement conversion and retention.

• Design and analyze A/B and multivariate experiments applying causal inference techniques to evaluate impact and optimize decision-making.

• Leverage predictive analytics and advanced modeling techniques such as clustering time-series forecasting and propensity scoring to support continuous optimization of campaign performance.

• Develop statistical and machine learning models to uncover actionable insights from marketing data and inform strategic planning.

You Have:

• Position requires a Masters degree in Marketing Business Analytics Statistics or a related quantitative field and 2 years of experience with applying predictive analytics and modeling techniques in the financial services industry to optimize marketing performance and enhance customer experience.

• 1 year of experience with analyzing product and marketing performance to generate actionable insights improve efficiencies and guide strategic business decisions;

• 1 year of experience with building and maintaining automated dashboards and analytical tools that support real-time monitoring and cross-functional decision making;

• 1 year of experience collaborating with marketing product and engineering teams on product design
  sizing and prioritization to optimize resource allocation and decision making;

• 1 year of experience with conducting A/B and multivariate experiments to evaluate product and marketing effectiveness and inform strategy;

• 1 year of experience with conducting customer experience analysis to improve acquisition engagement and retention;

• 1 year of experience with developing forecasting models to guide budget planning and financial outlook;

• 1 year of experience with leveraging methodologies and analytical techniques including cohort analysis data visualization funnel analysis market research product KPI development risk mitigation segmentation and user behavior analysis; and

• 1 year of experience working with Databricks Excel Power BI Python R Snowflake SQL and Tableau.

Compensation Details. The starting base salary range for this position is typically $132000.00 - $165000.00 per the U.S. Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered as well as other financial benefits and total compensation components offered with this role.

#LI-DNI #FB-DNI #IN-DNI #TW-DNI #GD-DNI

Our Benefits:

• Flexible paid time off

• Health dental and vision 401k plan with company matching

• Paid parental medical military and family care leave

• Mental Health & Family Forming Benefits

• Employee Stock Purchase Plan (ESPP)

• Continuing education and travel benefits

Our Connected Work Culture: Driving Innovation Together

At Remitly we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates in full compliance with applicable laws and regulations.

We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race creed color religion sex gender identification and expression marital status military status or status as an honorably discharge/veteran pregnancy (including a womans potential to get pregnant pregnancy-related conditions and childbearing) sexual orientation age (40 and over) national origin ancestry citizenship or immigration status physical mental or sensory disability (including the use of a trained dog guide or service animal) HIV/AIDS or hepatitis C status genetic information status as an actual or perceived victim of domestic violence sexual assault or stalking or any other protected class as established by law.

Remitly is an E-Verify Employer

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.