AIO & SEO Manager

Manager GEO/AIO & LLM Optimization ServiceNow

About the Role

ServiceNow is looking for a Manager GEO/AIO & LLM Optimization focused to join our SEO & AIO team within Digital Growth & Delivery. This is a hands-on individual contributor role focused on advancing ServiceNows visibility across AI-powered discovery surfaces including LLM-driven answers AI Overviews conversational search and agentic experiences.

You will report directly to the Senior Manager of SEO & AIO and work closely with content product team SEM product marketing analytics and Martech to execute a best-in-class GEO/AIO program grounded in data and measurable business impact.

What Youll Do

• Execute AI-first search strategies that grow ServiceNows organic visibility across emerging AI-powered surfaces (AI Overviews ChatGPT Gemini Perplexity Copilot and Claude)
• Translate LLM and AI search behavior insights into actionable content and technical optimizations including entity coverage semantic depth structured data and answer-level optimization
• Build and maintain a data-driven rubric to evaluate performance across modern SEO pillars: content quality technical foundations authority signals and AI search readiness
• Develop a search measurement framework that connects GEO/AIO performance to downstream business outcomes including pipeline influence and revenue attribution
• Identify and prioritize high-impact opportunities through advanced keyword topic and intent modeling - balancing traditional search demand with AI-generated query patterns
• Own a GEO experimentation roadmap: design run and synthesize tests that improve AI citation rates organic performance and engagement
• Monitor and analyze performance holistically across engines markets and AI platforms; deliver clear executive-ready insights to stakeholders
• Drive SEO/AIO excellence with focus on AI-readiness: site architecture schema markup metadata internal linking indexing and page templates
• Conduct competitive and market analysis to identify gaps where competitors are gaining traction in AI-powered search
• Stay ahead of LLM ecosystem evolution and proactively adapt strategy as algorithms platforms and user behaviors shift

Qualifications :

What Were Looking For

• 58 years of hands-on SEO/GEO/AIO experience with at least 2 years focused specifically on AI search optimization or answer engine strategies
• Deep familiarity with how LLMs retrieve cite and surface brand content and a proven ability to optimize for those behaviors
• Proficiency with enterprise GEO/AIO measurement tools specifically Profound and AirOps for Share of Model tracking and AI citation analysis
• Hands-on experience with Botify for technical SEO crawling log file analysis and JavaScript rendering diagnostics
• Working knowledge of Semrush and/or Ahrefs for competitive analysis keyword modeling and share of voice tracking
• Experience with Adobe Analytics and/or Google Search Console for performance measurement and executive reporting
• Strong grasp of technical SEO fundamentals: structured data/schema (JSON-LD) Core Web Vitals crawl efficiency and JavaScript rendering
• Ability to synthesize large datasets into clear actionable recommendations with demonstrated business impact
• Strong written communication able to distill complex GEO/AI search concepts for executive and cross-functional audiences
• Comfortable operating independently in a fast-moving ambiguous environment with competing priorities

Nice to Have

• Experience with or EdgeWorkers for JavaScript SEO
• Background in B2B enterprise SaaS or technology marketing

This Role Is Not For You If

• Youre looking for a people management track (this is a dedicated IC role)
• You need a fully defined playbook were building this function as we go

For positions in this location we offer a base pay of $126800 - $221900 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time