Senior Business Analyst

Dentsu

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profile Job Location:

Sofia - Bulgaria

profile Monthly Salary: Not Disclosed
Posted on: 4 hours ago
Vacancies: 1 Vacancy

Job Summary

Job Description:

Merkle powers the experience economy. For more than 35 years the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance Merkle delivers holistic end-to-end experiences that drive growth engagement and loyalty. With more than 16000 employees Merkle operates in 30 countries throughout the Americas EMEA and APAC.

In Bulgaria we manage a global portfolio of clients providing a single source of expertise technology and operational support. We have a proven track record for delivering managing and innovating multi-channel commerce platforms for major international brands and retailers including adidas Clarins ASDA Shiseido and more. Our world-class team has delivered sites for over 35 brands including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices paid search and social advertising and SEO. We look forward to whats next.

The Role

As a Senior Business Analyst you will play a key role in shaping defining and delivering complex software and digital platform solutions. You will act as the bridge between client stakeholders and delivery teamstranslating business goals and user needs into clear structured and actionable requirements throughout the full software development lifecycle (SDLC).

This is a hands-on client-facing role suited to an experienced Business Analyst who thrives in Agile delivery environments and enjoys working closely with developers architects UX and QA teams to turn ideas into working solutions.

What youll be doing

  • Lead discovery analysis and requirements definition for software and digital initiatives across the full SDLC

  • Engage directly with clients and stakeholders to understand business objectives processes constraints and success metrics

  • Translate requirements into user stories epics and acceptance criteria ensuring clarity quality and testability

  • Define and document functional and non-functional requirements (e.g. performance scalability security availability compliance)

  • Own and manage the business backlog supporting prioritisation based on value risk and delivery dependencies

  • Actively participate in Agile ceremonies including backlog refinement sprint planning reviews and retrospectives

  • Ensure requirements traceability from discovery through build test and release

  • Collaborate closely with development architecture UX QA and delivery teams to ensure shared understanding and successful implementation

  • Model business processes system flows and data interactions using appropriate techniques (e.g. BPMN UML flow diagrams)

  • Support solution design by analysing system integrations APIs and data flows and identifying upstream/downstream impacts

  • Identify process improvements and system enhancements that optimise both client outcomes and delivery efficiency

  • Support pre-sales and solution shaping activities including scope definition effort estimation and input into commercial proposals

  • Assess and monitor the impact of change supporting adoption through clear documentation and stakeholder alignment

  • Stay up to date with digital and technology trends and apply insight to client and delivery challenges

What were looking for

Essential experience & skills

  • Strong experience as a Business Analyst working in SDLC-driven software development environments

  • Solid understanding and practical experience with Agile methodologies (Scrum Kanban; hybrid or waterfall considered a plus)

  • Proven ability to elicit structure and document complex business and technical requirements

  • Hands-on experience writing user stories epics and acceptance criteria

  • Experience defining and managing non-functional requirements

  • Ability to model business processes user journeys system interactions and data flows

  • Strong understanding of system integrations APIs and multi-system architectures

  • Confident stakeholder management skills including client-facing communication

  • Excellent written and verbal communication skills in English

Advantageous experience

  • Experience with digital commerce or enterprise platforms such as Salesforce Commerce Cloud Adobe Commerce Shopify or similar

  • Working knowledge of modern web technologies and software architectures

  • Familiarity with tools such as Jira Confluence Azure DevOps or similar delivery platforms

  • Experience supporting pre-sales activities solution scoping and effort estimation

  • Experience working with distributed or international delivery teams

What we offer

  • The opportunity to work on complex international digital platforms for global clients

  • A collaborative environment with strong engineering UX and architecture expertise

  • Clear ownership autonomy and visibility of impact

  • Continuous learning development and career growth within a global organisation

  • A culture that values inclusion curiosity and innovation

Location:

Sofia

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Senior IC

Job Description:Merkle powers the experience economy. For more than 35 years the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance Merkle delivers...
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About Company

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Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.

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