Performance Manager I , WFM Owned & Influencer

This role is the analytical engine of Whole Foods Markets social and influencer program owning our reporting infrastructure and translating complex data into clear actionable insights. The Performance Manager will build and maintain our reporting platform lead monthly performance reporting and serve as the strategic bridge between data and creative helping the team understand whats working whats not and how to evolve our content approach accordingly. A strong analytical thinker with a storytellers instinct this person turns numbers into narratives that drive decisions.

Key job responsibilities
Reporting Platform Ownership Own and manage WFMs social and influencer reporting platform end-to-end ensuring data integrity accessibility and scalability across the team.
Monthly Performance Reporting Lead the development and delivery of monthly performance reports synthesizing data across platforms and programs into clear executive-ready summaries.
Creative Insights & Optimization Translate video view data and content performance metrics into actionable recommendations that inform and evolve our creative strategy across Instagram TikTok and YouTube.
Data Storytelling Build compelling data narratives that connect performance trends to business outcomes helping stakeholders understand the so what behind the numbers.
Cross-Functional Partnership Collaborate with the Influencer Community and Content teams to ensure reporting frameworks reflect program goals and surface insights that drive strategy.


A day in the life
Youll spend your day living in the data pulling platform analytics building dashboards and identifying the trends that matter most. Youll translate video view patterns and engagement signals into clear creative recommendations partnering closely with the Influencer and Community Specialists to connect performance to execution. At months end youll own the reporting package that goes to leadership telling the story of what our content is doing and where we should go next.

About the team
Youll join Whole Foods Markets Social Media & Influencer Marketing team as Performance Manager reporting directly to the Head of Owned & Influencer and partnering daily with the Influencer Community and Content teams to ensure data drives every creative decision we make.

- 5 years of professional non-internship marketing experience
- Experience managing reporting and analysis
- Experience providing and effectively communicating strategic and tactical recommendations based on data

- Experience with marketing analytics
- Knowledge of data visualization tools such as Quick Sight Tableau Power BI or other BI packages
- Experience collaborating with cross-functional teams including Marketing Product Management Customer Service Operations Legal Finance and Senior Leadership
- Grocery food or lifestyle category experience
- Familiarity with video performance metrics across TikTok Instagram Reels and YouTube

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX Austin - 78800.00 - 137900.00 USD annually