US Insights Director Respiratory Biologics

Join the Biopharmaceuticals Business Unit at AstraZeneca as a USTozorakimab(Respiratory Biologics) Insight Director. This role is basedinour US Respiratory Insight Analytics and Forecasting team and will lead the generation of insight and analytics in the Respiratory Biologics space for a therapy currently with multiple ongoing Phase 3 clinical trials. This roleprovidesstrategic business insight capabilities will have anin depthunderstanding of the brand/therapeutic area and willconsolidateinsights from primary market research analytics competitive intelligence and forecasting into insights and recommendation.

As a consultative partner to the Brand teams this role will bring independent and strategic thinking to the brand supporting and challenging whereappropriate. This role will also require business partnership with multiple collaborators beyond the Brand team including Sales Force Operations Finance Market Access and Global.

Main Responsibilities:

• Partner with Brand team to develop brand strategies using a range of analytics and insight from the marketplace andprovideactionable insights to inform product positioning messaging segmentation demand estimation and go-to-market strategy

• Guide the performance analytics and insight involved in the development of several elements of the marketing mix: personal selling materials direct to consumer non-personal promotion tactics etc.

• Drive the insight and analytic plan with foresight-developing capabilities and analyticsanticipatingbusiness need and the lifecycle of the portfolio

• Lead the generation of competitive analysis (external analyst reports alerts company reports QBRetc) for a brand ensuring implications are reflected in the brand strategy and forecast and landed in the brand team

• Accountable for the guidance and alignment of the product/brand forecast and related assumptions collaborating closely with Forecasting and Analytics colleagues

• Collaborate with cross-functional teams (e.g. marketing CI market access) to ensure alignmentongeneration of insights and development of commercial strategy

• Present insights and recommendations to senior leadership to guide business decisions

• Design the insight plan in conjunction with the Sr. Director of Insightin order toensure resources (dollars and people) are bestleveragedto meet the true business needs

Essential requirements

• Science or commercial related 4-year degree

• Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g.HCPspatientsand payers)

• 5years experiencein the pharmaceutical industry

• Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIAPrognos Decision Resources patient level data) and performance tracking

• Good business acumen strategic thinking and understanding of sales and marketing business practices

• Ability to influence laterally and vertically

• High emotional intelligence

• Ability to lead projects

• Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision

• Strong interpersonal and collaboration skills as well as teamwork abilities

• Comfortable working in a matrix environment

• Strong written and verbal communication

• Experience in leading insightfora specialty product with knowledge of specialty pharmacy and buy and bill distribution and tracking

• Experience within specialty biologics respiratory or immunology therapy area
  

Desirable:

• High degree of creativity and innovation in developingnew approachesprocessesand methodologies

• Experience conducting pre-product launch market research (e.g. positioning segmentation)

• In depth knowledge of respiratory biologics market dynamics