Director Marketing, TADKA
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a growth-oriented marketer to drive viewership watch-time and repeat consumption for Tadka by owning the intersection of product surfaces content hooks and consumer this role you will turn shows into clicks clicks into watches and watches into habit by driving marketing interventions across platform surfaces content packaging and off-platform discovery channels. This is an opportunity for someone who combines strong content instincts product thinking and experimentation-led execution to build audience growth for short-form content at scale.
What You Will Do:
- Own the end-to-end growth funnel for Tadka driving viewership watch-time repeat consumption and audience retention across content and platform surfaces.
- Partner with creative teams to develop titles thumbnails metadata hooks and content packaging that improve click-through rates and conversion.
- Work closely with product teams to optimize discovery surfaces such as the homepage search recommendations and notifications to improve content visibility and engagement.
- Run continuous experiments across packaging messaging and placement to improve click-through conversion and completion rates.
- Collaborate with content teams before and after launch to improve marketability and identify the strongest consumer hooks for each title.
- Build compelling promo narratives cutdowns and snackable assets that improve discoverability and increase off-platform traction.
- Identify and amplify high-performing moments formats and genres that drive stronger audience engagement and repeat viewing.
- Build and optimize audience journeys across the funnelfrom discovery to click to watch to next-episode consumption and sharing.
- Work with central marketing teams to create an always-on off-platform distribution engine using short-form video creators social trends and other scalable discovery channels.
- Run fast A/B tests to evaluate creative approaches messaging and formats and use audience insights to improve performance.
- Decode audience behaviour and content performance patterns to build repeatable growth playbooks and rapidly eliminate underperforming approaches.
What We Are Looking For:
- 48 years of experience in product marketing growth marketing content marketing or digital media.
- Strong instinct for content performance with the ability to identify what drives clicks engagement and repeat consumption.
- Deep understanding of audience funnels including impression-to-click click-to-watch and watch-to-retention behaviour.
- Hands-on experience running experiments interpreting data and using insights to drive iteration.
- Ability to collaborate effectively with product managers marketers and content teams to improve audience outcomes.
- Strong ownership mindset with the ability to move quickly prioritize effectively and execute with speed.
- Analytical thinker with strong judgment and a bias for action.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
If you would like more information about how your data is processed please contact us.
Required Experience:
Director
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
