Director, Media

Elevate

Job Location:

New York City, NY - USA

Hourly Salary: $ 60 - 80

Posted on: 4 days ago

Vacancies: 1 Vacancy

Job Summary

ABOUT ELEVATE:

Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting sales strategy data-driven insights and talent optimization Elevate gives its clients a competitive edge in the fight for peoples precious time and attention. Established in 2018 Elevate set out to help sports teams and leagues spark innovation and drive the years since the world of sports has transformed today standing at the convergence of media entertainment and consumer brands with Elevate supporting some of the worlds most ambitious businesses across these sectors. Elevates proprietary technology data sources and software products combined with our thoughtful insights and people-centric approach give clients a 360-degree view of their customers underpinning intelligent decision-making on marketing spend growth strategy and more.

Our team of 700 employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what weve been up to follow Elevate on X LinkedIn and Instagram.

DIRECTOR MEDIA (Independent Consultant)

Elevate is engaging a senior digital media consultant to serve as a strategic advisor and delivery partner across a portfolio of growth-focused direct-to-consumer brands. This independent consulting engagement is designed for an operator who has built and scaled high-performing acquisition engines in-house and is now looking to apply that expertise more broadly across multiple businesses.

As an advisor you will partner with Elevate leadership and client teams to shape media strategy advise on performance optimization and ensure that decisions translate into measurable commercial outcomes. You will bring a clear point of view on what drives efficient scalable growth in todays media landscapeand the credibility to influence stakeholders accordingly.

This is an exciting opportunity to help us: guide strategy inform execution and elevate the overall standard of media thinking and performance across engagements.

AREAS OF FOCUS:

Growth Strategy & Media Advisory

Advise on full-funnel digital growth strategies across a portfolio of DTC and growth-stage brands spanning paid social paid search programmatic CTV affiliate and emerging channels
Translate client growth objectives (e.g. CAC ROAS LTV revenue targets) into clear media investment approaches and prioritization frameworks
Guide the development of integrated media plans that balance efficiency scale and long-term customer value
Provide perspective on evolving market dynamics including platform changes privacy shifts first-party data strategy and AI-driven optimization

Paid Media Oversight & Performance Optimization

Provide strategic guidance on paid media execution ensuring campaigns are aligned to performance objectives and optimized against agreed KPIs
Establish and reinforce a disciplined testing approach across creative audiences bidding strategies and conversion pathways
Advise on performance diagnosticsidentifying drivers of success areas of inefficiency and opportunities for improvement
Support portfolio-level budget planning and forecasting ensuring alignment between investment strategy and expected outcomes

Lifecycle Retention & Full-Funnel Integration

Advise on how paid media integrates with CRM lifecycle marketing and retention strategies to maximize customer lifetime value
Recommend approaches to segmentation personalization and audience strategy that improve conversion and retention outcomes
Guide thinking on incrementality and true performance contribution across the customer journey

Measurement Analytics & Commercial Rigor

Partner with analytics stakeholders to inform measurement frameworks including attribution approaches incrementality testing and media mix considerations
Advise on reporting structures and performance narratives that provide clients with a clear honest view of impact
Support the interpretation of performance data in the context of broader business economics and growth objectives
Champion a test-and-learn mindset grounded in data integrity and commercial accountability

Client Advisory & Growth Enablement

Serve as a senior strategic advisor within client engagements contributing to high-level discussions with marketing leadership and executive stakeholders
Support key moments such as strategy sessions business reviews and investment planning conversations
Bring a strong understanding of client business models unit economics and competitive dynamics into media recommendations
Identify opportunities to expand the scope and impact of media and growth initiatives across client portfolios

Capability Building & Best Practices

Advise on best practices frameworks and ways of working that elevate the quality and consistency of media delivery
Advise on the evolution of Elevates media capabilities including tooling testing approaches and strategic methodologies
Provide guidance to media practitioners as appropriate
Support thought leadership efforts that position Elevate as a credible voice in performance media

ENGAGEMENT PROFILE:

The ideal consultant brings 710 years of experience in digital growth marketing with significant time spent in-house at DTC or digitally native brands. You have owned performance outcomesnot just executionand are comfortable operating at the intersection of media strategy financial accountability and customer growth.

You are equally fluent in acquisition and retention dynamics and you understand how media investment connects to broader business performance. You are accustomed to working autonomously managing multiple stakeholders and delivering high-value advisory and execution support in a consulting capacity.

ESSENTIAL:

Seven to ten years of digital growth marketing experience with a significant proportion spent in-house on the brand side at a DTC or digitally native consumer business.

Deep hands-on expertise in paid social (Meta in particular) paid search and at least one additional digital channel with the ability to direct strategy and interrogate execution at a technical level.

Proven track record of scaling paid media efficiently growing customer acquisition volume while managing CAC ROAS and overall media spend effectiveness.

Experience owning a meaningful media budget including planning forecasting pacing and reporting against commercial KPIs.

Broad understanding of the full customer growth funnel acquisition through to retention re-engagement and lifetime value and how paid media connects to CRM and lifecycle marketing strategies.

Strong financial and analytical foundation: comfortable with performance data attribution methodologies incrementality thinking and using insight to drive campaign and budget decisions.

Excellent client or senior stakeholder communication skills able to present media performance and growth strategy clearly and confidently at director and CMO level.

DESIRABLE:

Direct experience working at or closely alongside a performance marketing agency or managing agency relationships in depth from the brand side.

Hands-on experience with CRM email/SMS platforms customer data platforms (CDPs) or lifecycle marketing tools and an understanding of how they interact with paid media strategy.

Familiarity with DTC-specific platforms and tools: Shopify and its ecosystem subscription management retention and loyalty mechanics.

Experience with more advanced measurement approaches including marketing mix modelling geo-based incrementality tests or data clean room environments.

Category experience in verticals such as health and wellness beauty food and beverage apparel or consumer technology.

Track record of contributing to new business development pitching or building out a media practice area.

ENGAGEMENT STRUCTURE:

This is an independent contractor engagement and does not constitute an employment relationship.
Hourly Rate: $60-80/hour
This engagement is ideally based in our New York City office on a hybrid basis; however we are also open to considering remote candidates.

This engagement is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process you may contact us at emailprotected

We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications merit and business need without regard to race color religion gender sexual orientation national origin disability status protected veteran status genetic information or any other characteristic protected by applicable law.

Required Experience:

Director

ABOUT ELEVATE:Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting sales strategy data-driven insights and talent optimization Elevate gives its clients a competitive edge in the fight for pe...