Global Software Marketing Specialist
Wauwatosa, WI - USA
Job Summary
**This is a hybrid role based at one of our hub locations with a minimum in-office requirement of two days per week.
We offer:
Career Development
Competitive Compensation and Benefits
Pay Transparency
Global Opportunities
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
The base pay range for this role is estimated to be$70000 - $90000 at the time of posting. Final compensation will be determined by various factors such as work location education experience knowledge and skills.
Tasks and Qualifications:
This is what you will do in this role:
Gather and analyze customer and market data to uncover insights that advise strategy messaging and product innovation.
Understand customer needs challenges buying journey and value perception to guide decision-making.
Support voice of customer initiatives and identify key themes to improve offerings and communication.
Analyze market trends drivers opportunities threats and competitive landscape to advise positioning and differentiation.
Collaborate with Global Strategy and cross-functional teams to share insights and align on customer market and competitive understanding.
Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
Lead marketing projects and campaigns including new product launches ensuring alignment with strategic goals timelines and budgets.
Assist in crafting key messaging and positioning to optimize product value and market fit.
Communicate software strategies and gather input across Sales Marketing Product Management and other collaborators to ensure alignment.
Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
Support development of sales tools training and content across customer touchpoints.
This is what we are looking for:
2-4 years of professional software marketing experience preferably in a B2B environment
1-2 years leading cross-functional teams and projects
Experience with Cloud software and SaaS offerings highly preferred
Able to work independently with moderate direction
Learns sophisticated concepts quickly and thinks critically
A great teammate and true collaborator with outstanding interpersonal skills
Strong analysis project management and problem-solving abilities
Ability to balance multiple projects simultaneously prioritizing workloads to meet contending deadlines
You are passionate about technology and thrive in a fast-paced environment
Excellent communication skills
Strong proficiency in Excel PowerPoint Word and Outlook is required
Experience with Salesforce is a plus
Ability to work in-office a minimum of two days per week at one of Dematics hub office locations.
#LI-JR1
Required Experience:
IC
About Company
We are a leading supplier of forklifts and warehouse equipment as well as automation technology and software solutions for the optimization of supply chains.