TruGreen accepts applications on an ongoing basis.

Job Description

The Senior Public Relations Specialist plays a key role in executing TruGreens public relations strategy with a focus on driving consistent credible and visible storytelling across earned and owned channels.

This role reports to the PR Manager and supports both Corporate and Brand Public Relations efforts including integrated campaigns that strengthen awareness credibility and engagement across key audiences.

A core focus of this role is supporting TruGreens News Engine by working closely with our PR agency and the agronomy team to translate scientific expertise into compelling content that earns placement in key publications and builds brand authority.

In addition this role partners across the business and with the agency to elevate executive visibility strengthen brand reputation and proactively address emerging challenges particularly as AI-driven search and content platforms increasingly shape public perception.

Responsibilities

• Working with our agency serve as a day-to-day driver of TruGreens News Engine PR efforts by ensuring consistent high-quality execution of messaging across channels

• Partner closely with the agronomy team to develop science-backed content and secure placements in industry consumer and trade publications as part of our News Engine strategy

• Identify and execute opportunities for article placement bylines and media coverage that position TruGreen as the authority in lawn care and agronomic expertise

• Support executive visibility efforts through strategic media placements and written content to enhance TruGreens reputation

• Proactively monitor and respond to AI-driven search trends and narratives ensuring accurate positive representation of TruGreen across emerging platforms

• Post PR coverage internally and externally on TruGreen platforms.

• Track media coverage sentiment and share of voice identifying opportunities to strengthen positioning and address risks

• Assist in the development and distribution of press materials including press releases talking points and media briefs

• Support the PR Manager in executing Brand PR initiatives and integrated campaigns ensuring alignment with overall marketing and business objectives

• Assist in building and maintaining relationships with key media contacts journalists and industry influencers

• Monitor competitive activity and industry trends to identify proactive PR opportunities and potential reputational risks

• Partner cross-functionally with Marketing Customer Experience Legal and Operations to ensure alignment and consistency in messaging

• Support crisis and issues management efforts including rapid response and proactive reputation protection
  

Competencies

• Communicates Effectively Creates clear compelling content tailored to multiple audiences and channels

• Action-Oriented Moves quickly with a strong sense of ownership and urgency

• Decision Quality Makes sound timely decisions that support business priorities

• Collaborates Works seamlessly across teams to deliver aligned and impactful outcomes

• Business Acumen Understands how PR efforts support broader company growth and reputation
  

Education and Experience Requirements

• Bachelors Degree in Communications Public Relations Marketing or related field

• 3 years of experience in public relations media relations or communications

• Experience with earned media strategy content placement and thought leadership development

• Experience working with technical or subject matter experts (agronomy or science-based communication experience is a plus)
  

Knowledge Skills and Abilities

• Strong writing and storytelling skills with the ability to translate technical concepts into clear engaging content

• Consistently represents the company with professionalism credibility and appropriate discretion in all settings

• Capable of stepping in and working after hours when necessary

• Proven ability to secure media placements and manage editorial relationships

• Understanding of SEO AI search trends and digital reputation management

• Ability to manage multiple priorities and execute in a fast-paced environment

• Strong collaboration and relationship-building skills

• High attention to detail and commitment to quality

• Proficiency in Microsoft Office and familiarity with media monitoring tools

Ability to speak read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.

Pay Ranges

This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications pre-hire information professional or employment-related information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) pre-employment drug testing and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TruGreen performs pre-employment testing.

To view our disclaimer Experience:

Senior IC