Chief Executive Officer

Key Responsibilities:

1. Strategy & Growth

• Develop and execute mid- to long-term business strategies for the company
• Define and strengthen brand positioning in the sportswear segment in Vietnam
• Set and drive business targets (revenue profitability market share)
• Propose and implement initiatives to enhance competitiveness and operational efficiency

2. Business Operations

• Oversee all business activities with key focus on Sales Marketing and Product Development
• Develop go-to-market strategies and expand omni-channel sales systems
• Optimize revenue sales performance and customer experience
• Supervise end-to-end supply chain operations (sourcing production delivery)

3. Product Development

• Define product strategy aligned with market trends and customer needs
• Lead and oversee collection development with design teams
• Ensure balance between design functionality and commercial performance

4. Operations & Supply Chain

• Manage and optimize overall operations and supply chain
• Ensure efficiency in cost timeline and product quality

5. Financial Management

• Take full ownership of company financial performance (P&L)
• Control costs cash flow and resource allocation
• Ensure pricing strategies and profitability optimization
• Report financial performance regularly to the Board of Directors

6. Organization & People Management

• Build organizational structure and develop leadership team
• Lead recruitment training and succession planning
• Foster a performance-driven and results-oriented culture

7. Client & Partnership Management

• Develop and maintain relationships with key clients and strategic partners
• Lead negotiations and manage key contracts
• Handle critical issues related to customers and orders

8. Compliance & Risk Management

• Ensure company operations comply with legal regulations and internal policies
• Identify manage and mitigate business risks

Requirements:

• Bachelors degree or higher in Business Administration Economics Marketing or related fields
• 815 years of experience including at least 3 years in senior leadership roles (CEO Business Head Brand Director or equivalent)
• Proven experience in Sales Marketing and Product Development
• Strong background in sportswear fashion garment or retail industry (preferred)
• Deep understanding of Vietnams sportswear/fashion market and trends
• Solid knowledge of garment supply chain and manufacturing
• Experience in leading product R&D and collection development
• Strong business acumen with end-to-end ownership from strategy to execution
• Strong financial management skills (P&L pricing margin optimization data-driven decision-making)
• Excellent leadership influence and team development capability
• Strategic mindset with strong execution focus
• High resilience adaptability and decision-making ability under pressure
• Strong communication negotiation and relationship-building skills

Contact: (Ms. Phuong Le)

Note: We appreciate all applications; however only shortlisted candidates will be contacted