Digital Analytics &amp Tag Management (Adobe LaunchAnalytics)

Digital Analytics & Tag Management (Adobe Launch/Analytics) Subject Matter Expert

The individual should have extensive experience in the design build implementation and
business value realisation of best-in-class Digital analytics & tag management tools in an
enterprise environment. This would typically involve implementation of products like Adobe
Analytics Adobe Launch etc. This role is both build and run of Digital Analytics & tag
management tools and will require individual be certified in the respective expertise.

Strategic
Guide and shape the Digital analytics program comprising building & running Web & Mobile
analytics Mobile attribution Customer journey analytics Core measurement and reporting
capability using best in class technologies processes and frameworks
Create requirements for digital analytics plan tag management approach and full release cycle
Act as key team member for Digital analytics initiatives and lead requirement gather workshops

Subject Matter Expertise
Hands on experience in
is required with focus on following
Web & Mobile analytics: To drive better understanding of customer journey CTAs events
marketing channel rules integrations
Measurement & Reporting: Manage proper measurement reporting analysis and optimisation
of online journeys and campaigns. Support build out of performance reporting analytics tools like Adobe analytics Google Analytics Appsflyer
Experience building external dashboards using Tableau is an added advantage.
Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics
teams to build predictive models that drive optimisation of Digital & Omni channel journeys
Will be responsible for business requirements functional design configuration testing training
and implementation of Digital analytics and Mobile attribution tools using tag management
platform
Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
Clearly communicating priorities objectives/goals mission and acceptance criteria to the Agile
Delivery Team
Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough
of user stories with implementation teams and agree on implementation timelines.
Validate deliveries through success metrics after deployment to ensure they meet all
operational and business requirements and drive maintenance and problem resolution as
required.

INTERNAL

Ideal Candidate
Experience handling and managing Digital Analytics tools like Adobe analytics Google
analytics AppsFlyer (or similar Mobile attribution tool) etc and Tag management tools like
Adobe Launch.
Experience in implementation AEP SDK (end to end) with Adobe SaaS integration.
Experience in auditing and command on Tag Monitoring tools ObservePoint Analytics Health
Dashboard.
Experience is Data Compliances like GDPR PDPA and Consent Management Tool.
Bachelors / Masters degree holder. Overall experience of 7 (depends of job band it can vary)
years of experience in core and relevant field of setting up or working in high performance
Digital analytics environment is a must
Proficiency in statistical and database concepts. Experience with visualisation tools like Tableau
Experience in technologies like R Python SQL is an added advantage
Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile
environment
Strong presentation and communication skills to deal with a broad set of stakeholders ability to
tell a story through data identify opportunities and drive action plans
Highly effective in a large virtual cross functional team aligning to/and multiple business and IT
partners across different markets

Other skills required:
Understanding of Digital marketing ecosystem like Display Search Social
Prior experience setting up Digital Analytics practice is preferred but not mandatory
Experience in surfacing insights from web analytics data (Adobe Analytics and Customer
Journey Analytics) & set up work spaces & dashboards key team member for Digital analytics
initiatives and lead requirement gather workshops.