B2B Marketing Specialist (Information Display Product)

Step into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries we operate on a truly global scale. Since our establishment in 1958 our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution Home Entertainment Vehicle Components Solutions and Business Solutions.
Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life because at LG Lifes Good.

About the job

driving awareness generating leads and supporting the sales of our innovative information display products to business clients. You will play a key role in developing and executing marketing strategies that resonate with our target audience and articulate the unique value proposition of our solutions.

What youll do

• Develop and execute comprehensive B2B marketing strategies and campaigns specifically for information display products to drive lead generation and customer acquisition.
• Create compelling and informative content tailored for B2B audiences including whitepapers case studies product brochures website copy blog posts email campaigns and presentations highlighting the benefits and applications of our information displays.
• Manage and optimize digital marketing channels including SEO SEM social media (LinkedIn etc.) and email marketing to increase online visibility and engage target businesses.
• Collaborate closely with the sales team to develop sales enablement tools and materials such as pitch decks competitive battlecards and product training to support their efforts in promoting information display solutions.
• Conduct market research to identify industry trends competitive landscapes and customer needs within the information display market providing insights for strategic marketing initiatives and product positioning.
• Plan and coordinate participation in industry events webinars and trade shows to showcase our information display products and generate leads.
• Analyze marketing campaign performance using relevant metrics (e.g. ROI conversion rates website traffic) and provide data-driven insights to optimize future strategies.
• Assist in managing the marketing budget and tracking expenditures for various campaigns and initiatives.
• Work cross-functionally with product development sales and executive teams to ensure consistent messaging and alignment of marketing efforts with overall business goals.

What you must have

• Bachelors degree in Marketing Business Communications or a related field.
• Minimum of 3 years of hands-on experience in B2B marketing with a proven track record of developing and executing successful marketing campaigns.
• Demonstrated understanding of B2B sales funnels and lead generation strategies.
• Strong written and verbal communication skills with the ability to translate technical product features into compelling customer benefits.
• Proficiency with marketing automation platforms (e.g. HubSpot Marketo) and CRM systems (e.g. Salesforce).
• Experience with digital marketing channels including SEO SEM social media and email marketing.
• Excellent analytical skills with the ability to interpret data and make informed marketing decisions.

All qualified applicants will receive consideration for employment without regard to race color religion sex age gender sexual orientation gender identity national origin disability status as a protected veteran or any characteristic protected by applicable federal state or local law.