Commercial Lead

WHAT YOULL DO
As a Commercial Lead you will partner with the Commercial Manager to drive and plan the omniSales Commercial agenda ensuring strong alignment and coordination across all commercial functions. You will support both preseason and inseason planning through insights performance followup and by securing the right commercial actions together with crossfunctional teams. In this role you will be responsible for the Sales Market Türkiye consisting of Türkiye Kazakhstan and Georgia.

You will:

• Drive the omniSales Market commercial agenda and plan together with the Commercial Manager for your customer group(s).
• Provide bottomup input on QCP and demand planning per channel and garment group for your customer group(s).
• Contribute to pricing and package mapping together with the Commercial team.
• Own the analysis of latest sales and demand forecasts follow up on weekly sales and propose commercial actions.
• Collaborate closely with global team on inventory management topics (e.g. allocation replenishment article selection) to ensure execution aligned with plan and recommend adjustments when needed.
• Secure campaign setup readiness and assortment approach across all channels.
• Set omni commercial priorities plan execution of Sales/R&D plan online product ranking and manage EOP budgets and articles for retail.
• Support the Commercial BA with tactical activation execution.
• Coordinate with Ecom Leads and VM to secure aligned execution in each channel.
• Conduct store and site visits (with Ecom Leads for online) to follow up on performance collect insights coach teams and share best practices.

WHO YOULL WORK WITH

As a Commercial Lead you will collaborate closely with Commercial Managers Ecom Leads VM teams and Commercial BAs to secure aligned planning and execution across channels.

WHO YOU ARE

We are looking for people with

• 3 years of experience in eCommerce or retail merchandising roles preferably across both and within the fashion industry.
• Deep expertise in omnimerchandising commercial planning and eCommerce operations.
• Strong analytical skills including the ability to interpret weekly sales act on the selling equation and connect commercial KPIs with product prioritization.
• Strong planning prioritization and communication skills.
• Proficiency in English (written and spoken).

And people who are

• Commercially driven insightoriented and highly organized.
• Confident in partnering crossfunctionally to secure aligned and effective execution.
• Strong communicators who simplify complexity and influence decisions.
• Curious proactive and able to identify commercial opportunities across channels.
• Comfortable working in a fastpaced performancefocused environment.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOULL LOVE WORKING HERE 
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

More specifically we offer:

• 25% Staff discount on all our H&M Group brands both in stores and online (H&M COS Weekday Monki H&M HOME & Other Stories and ARKET).
• H&M Incentive Program HIP. Learn more about the program here.
• Private medical and health insurance
• Meal Allowance
• Transportation Allowance
• Baby gift card
• Additional vacation days (Marriage Paternal Bereavement)
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 1015 & 20 years anniversary
• Endless career opportunities

JOIN US

Our uniqueness comes from a combination of many things our inclusive and collaborative culture strong values and opportunities for growth. But most of all its our people who make us who we are.

This is a full-time role based on a local contract in İstanbul Türkiye. The Commercial Lead reports to the Commercial Manager.

If you feel that this is an opportunity that will drive you please apply with your CV in English no later than 10 May 2026.  Due to data privacy policies we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

*we are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Remote Work :

No

Employment Type :

Full-time