Global Director Integrated Brand Marketing – Midscale & Economy Brands (FMX)

1. Campaign Development & Integration

• Translate brand strategies into clear campaign narratives & frameworks
• Lead the development and launch of new campaigns
• Promote the use of AI solutions for content creation and localisation

2. Campaign Continuity & Amplification

• Contribute to the rollout & amplification of key campaigns across regions
• Ensure consistency of messaging and assets across regions
• Ensure alignment on timelines assets list and priorities

3. Cross-Functional Alignment

• Ensure clear communication and alignment across stakeholders : Brand teams Full-Funnel teams Regions All Accor and Publicis
• Facilitate collaboration in a matrix organization

4. B2B Communication Support

• Support Sales teams on B2B communication topics
• Help identify needs & contribute to relevant creative asset development

Qualifications :

Masters degree in Marketing Communications Business or equivalent discipline.

• 10 years of international marketing experience with experience in brand marketing / integrated campaigns
• Hospitality experience as a plus
• Strong strategic thinking storytelling and project management skills
• Experience managing external agencies
• Strong communication and stakeholder management in a Global & cross-functional environments
• Fluent in English & French

Additional Information :

Why join us

And what are our commitments

To the world

• Accor is committed to the world around us with a strong employer culture focused on the development of our 300000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management continuous improvement and training and development paths are defined both individually and collectively so that we can grow together every day.

Concretely at Accor:

• Remote work possible several days per week from France and flexible working options: work from home our offices or even our hotels and coworking spaces thanks to Worklib.

And also

• ALL - Heartist program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a company bike program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace in accordance with the French Finance Law scale.
• Meal vouchers with a face value of 11.
• A mandatory health insurance plan funded at 50% by Accor at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces restaurants game areas as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities personalities and professional backgrounds.
We know how to adapt to the specific needs of our employees particularly those with disabilities.
We encourage all applications without distinction of gender so dare to apply!

For us recruitment is above all a story of encounters.

Does this role appeal to you Apply and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you
• One or more interviews with managers and team members
• For certain roles you may also be asked to complete a test or case study as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture working environment training program and career prospects as well as the different Group benefits.
• Personalized feedback.

Remote Work :

No

Employment Type :

Full-time