Commercial Business Analyst

WHAT YOULL DO
As a Commercial Business Analyst you will work within commercial analytics using data and insights to strengthen sales performance and support datadriven commercial decisions. You will analyze sales customer and web data to identify opportunities follow up performance and support commercial priorities in the Sales this role you will be responsible for the Sales Market consisting of the Czech Republic Slovakia Romania and Hungary.

You will:

• Conduct commercial and sales performance analysis generating actionable insights from reports and dashboards to support decisionmaking.
• Plan quantify and drive execution of tactical activations in the Sales Market within the budget and frame set by Global (e.g. maximum discount)
• Consult and collect input from Commercial Leads on plan and execution of tactical activations
• Drive business cases and follow-up of Big rocks in alignment with Commercial Manager and Commercial leads
• Conduct 360 analysis from customer web and sales perspective to gather insights relevant for Commercial team
• Analyze full funnel web performance and app including traffic user behavior product performance and sales
• Support providing insights on campaign effectiveness including conversion attribution and return on ad spend
• Analyze sales customer and web data to draw insights related to QCP product assortment and pricing
• Plan support and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
• Conduct customer segmentation cohort analysis and product performance reviews
• Implement tagging tracking and SEO analytics to ensure accurate data collection and improve visibility in owned channels

WHO YOULL WORK WITH

As a Commercial Business Analyst you will work closely with Commercial Digital Experience Ecommerce and Marketing teams supporting strong commercial decisions through insights followups and analytics support. You will collaborate crossfunctionally translating data into clear recommendations that support prioritization and execution.

WHO YOU ARE

We are looking for people with

• 2 years of experience in commercial analytics preferably within ecommerce retail or a datadriven commercial environment.
• Strong experience in sales customer and performance analytics.
• Proficiency in Google Analytics Adobe Analytics Tableau and Power BI.
• Knowledge of A/B testing methodologies performance measurement and tracking implementation.
• Strong analytical reporting and presentation skills.
• Bachelors degree in Business Marketing Economics Data Science Statistics or a related field.
• Professional English skills written and spoken.

And people who are

• Analytical and insightdriven with a commercial mindset.
• Able to translate complex data into clear relevant insights.
• Structured detailoriented and comfortable working with large datasets.
•  A strong collaborator who works effectively across teams.
• Curious proactive and continuously looking for improvements.

WHO WE ARE

H&M group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOULL LOVE WORKING HERE 
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

More specifically we offer:

• 25% Staff Discount  Enjoy a 25% discount across all H&M Group brands.
• Multisport Card  Stay active with a Multisport card co-financed by the company available for you and optionally for your dependents.
• Meal Allowance  Receive a meal allowance of 90 Kč for each working day included in your salary.
• Relaxing Days  Unwind with 2 additional days off in your first year and 4 days annually after your first year with us.
• Anniversary Leave  Celebrate your long-term commitment with an extra day off as a token of appreciation.
• Extra Annual Leave  Get rewarded with 1 additional vacation day after 6 months of employment.
• H&M Incentive Program (HIP)  Be part of our success through our global incentive share scheme.
• Referral Bonus  Receive a bonus when you successfully refer a friend to join H&M.
• Baby Gift  Celebrate your new arrival with a special gift card for new parents.

JOIN US

Our uniqueness comes from a combination of many things our inclusive and collaborative culture strong values and opportunities for growth. But most of all its our people who make us who we are.

This is a full-time role based on a local contract in Prague Czech. The Commercial Business Analyst report to the Commercial Manager.

If you feel that this is an opportunity that will drive you please apply with your CV in English no later than 10th May 2026. Due to data privacy policies we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

*we are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Remote Work :

No

Employment Type :

Full-time