Digital Marketing Manager

Aptita

Job Location:

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

#LI-PS1

Position - Digital Marketing Manager (Performance & Lead Generation)

Exp- 3-5 Years(hands-on experience in performance marketing with a proven track record of managing B2B lead generation campaigns at scale.) CTC Max 10 LPA Location - Mumbai

Roles and Responsiblities-

Full-Funnel Performance Strategy Multi-Channel Execution: Design and deploy sophisticated B2B lead-gen campaigns across LinkedIn (ABM focus) Google Search (High-intent) and Meta (Retargeting/Awareness). Media Buying & Budgeting: Manage a significant performance budget optimizing for ROAS and aggressive CPL targets. Agency & Creator Management: Lead external creative and media agencies. You are the Editor-in-Chief ensuring all assets are on-brand high-performing and delivered on schedule. 2. Conversion Engineering & Lead Quality Lead-to-Revenue Alignment: Work closely with Sales to ensure MQLs meet strict SQL benchmarks. You arent just looking for volume; youre looking for high-value contracts. The Vibe & Creative Strategy: Collaborate with designers to build landing pages and ad creatives that simplify the Subscription vs. Purchase value proposition. CRO Experiments: Run continuous A/B tests on lead forms landing pages and CTAs to squeeze every bit of efficiency out of the funnel. 3. Data Mastery & MarTech Closed-Loop Reporting: Maintain real-time dashboards in GA4 and the Zoho ecosystem to track the journey from First Click to Contract Signed. Forecasting: Build data-driven projections for upcoming quarters specifically for seasonal surges (e.g. Delhi/Mumbai summer launches). Platform Mastery: Expert-level command over LinkedIn Campaign Manager (ABM Lead Gen Forms) and Google Ads (Search/Display). Analytical Stack: Proficiency in GA4 and Google Tag Manager is mandatory. Experience with Zoho CRM/Marketing Automation is a significant plus. Creative Instinct: You know a winning ad when you see it and can write compelling benefit-driven B2B copy.

Interested Candidates can share cv at

#LI-PS1 Position - Digital Marketing Manager (Performance & Lead Generation) Exp- 3-5 Years(hands-on experience in performance marketing with a proven track record of managing B2B lead generation campaigns at scale.) CTC Max 10 LPA Location - Mumbai Roles and Responsiblities- Full-Funnel Perf...