Senior Marketing Director

Position Summary

The Senior Marketing Director leads global marketing strategy and execution to drive brand awareness customer engagement and business growth. This role oversees integrated marketing and external communications ensuring consistent and compelling messaging across all customer and market facing channels including digital content and events. As a champion of customer experience the Senior Marketing Director leads and partners cross functionally to shape and optimize the end-to-end customer journey strengthening relationships loyalty and commercial impact.

This position is based out of the Fridley MN location with domestic and international travel up to 20%.

What Youll Do Every Day:

• Develop and implement a comprehensive global marketing strategy and execution plan aligned with business goals and growth priorities.
• Partner with senior leadership Commercial and Global Leadership Teams to integrate marketing into overall business and long-term strategy.
• Oversee the planning execution and optimization of multi-channel marketing campaigns including digital print social media and events.
• Lead strategy and execution for customer visits education events and tradeshows to support brand visibility relationship building and pipeline development.
• Development of marketing collateral including case studies presentations website content sales tools and campaign assets ensuring consistent external messaging.
• Lead brand strategy and equity ensuring consistency across messaging design and customer experience touchpoints.
• Partner with Market and Business Insights to leverage market research competitive intelligence and customer insights to inform marketing strategy and communications.
• Champion and lead a global Customer Experience (CX) transformation to establish service excellence and customer empathy as foundational organizational behaviors strengthening the customer journey and driving retention pipeline growth and new business development.
• Drive continuous improvement by identifying new tools channels and methodologies to stay ahead of market trends and competitors.
• Establish key performance indicators (KPIs) track performance and communicate results to assess effectiveness and guide continuous improvement.
• Develop and manage the marketing budget forecasts and ROI analysis.
• Support enterprise-wide initiatives related to strategy customer-focus education and pipeline development.
• Other duties may be assigned as required.

What Were Looking For:

• Bachelor degree in Marketing Business Administration or related field required; advanced degree preferred.
• Minimum 10 years of relevant progressive marketing experience including brand and downstream commercial marketing roles.
• Minimum 5 years in senior leadership overseeing teams budgets and strategy.
• Demonstrated success developing and executing integrated marketing strategies and campaigns that drive business growth.
• Preferred experience in healthcare life sciences medical devices B2B and/or marketing agency or consultancy environments.
• Proven ability to lead influence and collaborate effectively across all organizational levels including senior executives.
• Strong strategic and creative thinking skills with the ability to adapt to evolving market dynamics and customer needs.
• Deep understanding of digital marketing channels including e-mail web social media and marketing automation tools.
• Data-driven mindset with proficiency in marketing analytics and performance measurement to inform decision-making.
• Strong project and portfolio management skills with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with the ability to clearly articular strategy and messaging to diverse stakeholders.
• Flexible self-directed work style with the ability to operate effectively at both strategic and hands-on execution levels.
• Willingness and ability to travel up to 20% including occasional international travel.

Medevio is committed to providing competitive total compensation and benefits packages. The expected hiring range for this position is between $165000 and $200000 based upon a full-time schedule. This is a good faith estimate on the applicable salaries are determined by taking a variety of factors in account including but not limited to candidate qualifications geographic locations market conditions and internal position is bonus eligible with a target bonus of 20%.Our total compensation package includes eligibility for comprehensive medical dental and vision coverage a 401(k) plan with company match education reimbursement paid parental leave and paid time off.