Product Marketing (GTM)
New York City, NY - USA
Department:
Job Summary
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy creativity is the only lasting advantage. Were already helping thousands of customers including Anthropic Notion Google and Ramp go to market with unique data signals and AI research.
In 2025 we raised a $100M Series C backed by world-class investors including Sequoia CapitalG and First Round and crossed $100M in revenue.
In 2026 we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round for our customers agency partners and club members.
Some things to know about us:
Our community includes 11000 customers 150 integration partners 125 agencies 50 Clay clubs and 30k members on Slack.
All employees can work for free with world-class coaches who specialize in creativity management and more.
Our operating principles including negative maintenance and non-attached action guide our work. Read more about them here.
Read about us in the NYT Forbes First Round Review and more.
Hear from our employees directly on our Glassdoor page!
Product Marketing @ Clay
Were seeking a Product Marketing Manager to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clays Head of Product Marketing and will be foundational in building Clays Product Marketing function.
Youll have the opportunity to define the discipline hire and mentor additional team members as Clay grows and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clays Sales Growth GTMOps and Enablement functions focusing on segment and persona-relevant narratives sales enablement funnel optimization and revenue-driving initiatives across our customer segments.
What Youll Do
Build GTM foundation - Create Clays core narrative messaging frameworks and competitive battlecards so all revenue teams can effectively position and sell our products
Develop buyer insights - Build detailed buyer personas and messaging that converts plus competitive analysis that helps teams win against key rivals
Enable sales teams - Create training programs sales assets and enablement materials that help reps have better conversations and close more deals
Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging collateral and campaigns
Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
Build customer advocacy - Develop compelling case studies success stories and reference programs that support the sales process
Build systems that work as we grow - Create simple repeatable processes within Product Marketing that wont break as the company gets bigger
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What Youll Bring
8 years of professional experience previous experience in Sales a plus
5 years of product marketing experience preferably at high-growth B2B SaaS companies with complex product surface areas
Revenue-focused mindset: Strong understanding of customer buying processes sales processes revenue expansion and the ability to diagnose and optimize a revenue funnel
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations and customer-facing assets
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Strong comfort with prioritizing the highest impact projects in a dynamic fast-moving environment
Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
Success partnering with Marketing Sales and CX organizations representing the voice of the customer
About Company
Implement your creative growth ideas to build pipeline for your sales team. First, maximize your data coverage with 75+ enrichment tools and our AI agent. Then, use AI to craft the perfect outreach.