Manager, PR & Creator Partnerships
Job Summary
Summary
Organization: | Plan International Canada |
Reports to: | Senior Manager Media and Public Relations |
Location: | Toronto (Hybrid) |
Status: | Current Permanent Full-time |
Contact level: | B |
The Position
As part of the PR Events and Influencer Engagement team the PR & Creator Partnerships Manager plays a unique role in shaping how Canadians connect with Plan International Canadas mission. This role ensures the organization shows up through trusted voices and authentic storytelling reaching supporters donors and partners on platforms they rely on for credibility and connection.
Equal parts strategist project manager and relationship-builder youll bring ambassador influencer and content creator partnerships to life raising awareness with key audiences inspiring action and driving fundraising for girls equality and childrens rights.
Were looking for a true people person someone who builds trust effortlessly thrives on collaboration and brings experience in public relations influencer marketing talent relations or social-led campaigns.
Youll take on strategic ownership of Plan International Canadas Celebrated Ambassador Influencer and Content Creator portfolio spot and develop creative opportunities and juggle moving parts with confidence. Youll lead relationships from identification and briefing through activation delivery and reporting. Youll work closely with your PR and social media colleagues and join forces across Marketing Philanthropy Programs and Partnerships teams to execute integrated campaigns events and fundraising initiatives.
What success looks like
Influencer and content creator partnerships
- Lead partnerships with content creators from identification through activation to raise awareness and drive donations for Plan International Canada
- Manage relationships across key social platforms and/or through PR or talent agencies
- Contribute to emerging platform strategies including creatorled content as Plans social and digital marketing presence continues to evolve
- Shape authentic timely creative and meaningful storytelling aligned with Plans standards
- Oversee timelines budgets deliverables and performance reporting
Ambassador relationship and talent management
- Identify engage and manage both Celebrated Ambassadors and oneoff impactful celebrity partnerships across campaigns fundraising events and PR/media moments
- Steward and grow current relationships with Celebrated Ambassadors
- Vet recruit and onboard new ambassadors to expand Plan International Canadas reach and relevance with key audiences
- Brief ambassadors for publicfacing opportunities with clear messaging and guidance
Public Relations campaigns events and media support
- Contribute to PR and Communications campaigns media relations and key moments to drive fundraising donor engagement and strengthen public trust
- Develop ambassador and influencer engagement strategies for priority initiatives
Crossdepartmental collaboration
- Collaborate with Marketing Philanthropy and Programs on events and partnerships
- Enable ambassador and influencer support for fundraising and donor engagement
- Act as a responsive solutions-oriented partner to internal teams
- Balance proactive planning with rapid response to emerging needs
As our ideal candidate you will have:
- 5-7 years of experience in PR influencer marketing talent relations social media or integrated communications
- Proven experience developing content creator influencer brand ambassador campaigns and managing multiple talent and/or creator relationships
- Confidence communicating directly with high-profile individuals content creators influencers talent and agents
- Excellent judgement relationshipbuilding negotiation and interpersonal skills
- Strong knowledge of social media platforms trends and best practices
- An aptitude for humanfirst authentic storytelling with an ability to spot and create resonant stories and guide creators and ambassadors accordingly
- Attention to detail and advanced writing editing briefing research and factchecking skills
- Experience planning and managing budgets and tracking performance metrics
- Events and experiential marketing experience an asset
- A collaborative team player mindset and positive attitude
- Personal values aligned with Plan International Canadas mission to build a more equal world for girls and all children
How to Apply:
To express interest in this exciting opportunity please apply by May 7 2026.
Plan International Canada is a hybrid workplace. You will work from the office and from home.
The salary range for this position is anticipated to be between $ 56000 and $ 71000. We comprehensively evaluate a variety of factors to determine fair compensation including experience specific job-related skills and relevant educational or professional training. Additionally we ensure that compensation is equitable across our team and aligns with current market trends. This role also qualifies for an extensive benefits package and generous paid time off.
Plan International Canada hires based on merit and is strongly committed to equity and diversity within its community and to providing an inclusive workplace. Plan International Canada especially welcomes applications from Indigenous persons persons with disabilities visible minorities women persons of all sexual orientations and genders and others with the skills and knowledge to productively engage with diverse communities.
If you have a disability that may affect your ability to perform in a role in which you are interested we will be happy to discuss with you what adjustments or arrangements we can make to accommodate your needs. If your disability is likely to affect you adversely within the application process itself please let us know (as soon as you feel comfortable to do so) by emailing so that we can consider any adjustments to the process that will allow you to be considered fairly for the role.
Consistent with our Safeguarding Children and Young People Policy the successful candidate must receive clearance by a police background check including the vulnerable sector screen.
Applicants must be eligible to work in Canada for the duration of the work term. Proof of eligibility will be required.
Required Experience:
Manager
About Company
International charity working to advance children’s rights and equality for girls in over 80 countries – donate, sponsor a child or buy a Gift of Hope