Creative Strategist & Designer HYBRID

Job Summary:

The Senior Creative Strategist & Designer is a strategic hands-on creative role responsible for transforming ideas data and product insights into high-performing visual content across e-commerce and digital channels.

This role blends graphic design AI-powered content creation video production and e-commerce expertise (Amazon-first) to develop compelling conversion-driven creative. The ideal candidate is both a designer and a thinkersomeone who can take minimal direction and independently concept design and execute best-in-class creative that drives engagement traffic and sales.

Work Performed:

This role will partner cross-functionally with E-commerce Sales and Product Development teams to create content that is both visually compelling and performance-driven.

You will leverage AI tools design systems and data insights to produce and iterate creative across product detail pages ads video and campaignsconstantly optimizing for conversion and brand impact.

Role and Responsibilities:

E-commerce & Amazon (Primary Focus)

• Design and optimize Amazon gallery images A content Premium A ads and Brand Store assets
• Translate product features reviews and insights into clear compelling visual storytelling
• Continuously improve listings through A/B testing and performance-driven design
• Ensure all content is retail-ready mobile-optimized and conversion-focused

AI-Driven Content Creation

• Use AI tools (image generation layout tools copy assistance) to create and iterate creative
• Explore and implement new AI workflows to improve speed quality and output
• Support light copywriting or use AI tools to generate and refine messaging

Creative & Design Execution

• Design assets across:
  • Amazon
  • Paid ads (Meta Amazon retail media)
  • Website & landing pages
  • Packaging tradeshow and retail signage (as needed)
• Develop templates and systems to scale creative production across brands

Video & Motion

• Create and/or edit short-form video content for:
  • Ads
  • Product education (Amazon YouTube)
• Collaborate on storyboarding and execution of video concepts

Concepting & Creative Strategy

• Take initiative to concept ideas without heavy direction
• Translate rough ideas or minimal briefs into fully realized visual concepts
• Interpret data (reviews performance metrics trends) into creative opportunities
• Partner with internal teams to align creative with business goals and product strategy

Knowledge Skills Abilities:

• Strong proficiency in Adobe Creative Suite (Photoshop Illustrator InDesign)
• Experience with AI creative tools (image generation layout tools copy tools)
• Deep understanding of Amazon creative best practices)
• Ability to translate complex information into clear digestible visuals
• Strong design fundamentals: layout typography hierarchy storytelling
• Experience with paid media creative (thumb-stopping performance-driven design)
• Video editing skills (Adobe Premiere or similar) preferred
• Highly self-directed with the ability to work from minimal briefs
• Strong attention to detail and commitment to high-quality execution
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Qualifications:

• 36 years of experience in digital design content creation or related field
• Bachelors degree in marketing design film or related field (or equivalent experience)
• Strong portfolio demonstrating:
  • E-commerce (Amazon preferred)
  • Ad creative
  • Visual storytelling
  • AI-generated or AI-assisted work
• Experience in consumer brands DTC or e-commerce strongly preferred

Our Benefits (for full-time employees)

• Medical / Dental / Vision/Accident
• HSA
• 401K & 100% Employer Match (Fully vested after 1 year)
• Flexible Paid Time Off (includes vacation and sick time)
• Parental Leave
• Basic Term Life and AD&D (Employer Paid)
• Voluntary Term Life and AD&D
• Pet Insurance (Employer Paid)
• Annual Bonus Potential

We invite all candidates to apply!

Outward Hound is an Equal Opportunity Employer. We value diversity and we strive to create an inclusive and equitable environment for all our employees. We do not discriminate on the basis of race gender religion color national origin gender identity age marital status sexual orientation veteran status disability or any other protected status.