WW Communications, Manager
Bedford, NH - USA
Department:
Job Summary
Introduction
Werfen
Werfen is a growing family-owned innovative company founded in 1966 in Barcelona Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis Acute Care Diagnostics Transfusion Autoimmunity and Transplant. Through our Original Equipment Manufacturing (OEM) business line we research develop and manufacture customized assays and biomaterials. We operate directly in 30 countries and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe and our workforce is more than 7000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas our commitment to customers and our dedication to innovation and quality. Were passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Overview
Position Summary:
This position sits within Worldwide Communications(Marketing Communications)and reports to the Senior Manager ofWorldwideCommunications. The role focuses on advancing global product brand marketing through strong creative leadership clear messaging andhighimpactcampaignplanning. Itis responsible fordeveloping campaign concepts messaging frameworks and marketing assets that support product brands across their lifecycle from launch through sustained promotion.
The role partners closely with product teams and regionalmarketing teamsto deliver cohesivereadytousecampaignelementsthat enable consistent execution across markets while allowing for local addition to campaign development the position contributes to global standards processes and planning that support efficienthighqualitydelivery of promotional assets and programs.
Success in this role requires independent initiative strong business acumen outstanding organizational skillsdemonstratedexperience in brand marketingandadvertising andthe ability to influencewithout authority.
Responsibilities
Key Accountabilities:
- Managedownstream product marketingfor Acute Care DiagnosticsorHemostasis.
- Project managementfor end-to-endpromotionalmaterial development partnering closely with external agencies andMLR approvals
- Manage internal communicationsand PR
- Edit and proofread manuscripts and layouts
- Assess and provide input on graphic layouts based upon sound design principles
- Developmarketingstrategies productpositioningand messaging.
- Plan and execute globalproductadvertisingprogram.
- Manageglobaltradeshowplanningand related activities.
- Partnering internally update product information onwebsite regularly and as needed.
- Maintain/manage budgets
Internal Networking/Key Relationships:
- TBD based on departmental needs
Skills & Capabilities:
- Strong business judgment with the ability to translate strategy into decisive action
- Demonstrated leadership and project ownership infastmovinghighvisibilityenvironments
- Highlyselfdirected proactive and comfortable driving work independently
- Excellent written and verbal communication with the ability to influence across levels
- Strong command of brand marketing and advertising fundamentals including reviewof copy andcreative
- Solid understanding of design principles and the ability to elevate creative output through feedback
- Exceptional organizational and project management skills across multiple priorities and stakeholders
- Proven ability to collaborate effectively with diversecrossfunctionalteams
- Experience with MLR approval platforms
Qualifications
Minimum Knowledge & Experience Required for the Position:
- Bachelors orMasters degree in Marketing Business or a related discipline; MBA preferred
- Minimum of 5 years of experience in Brand Marketing or Marketing Communications eitherindustrysideoragencybased
- Experience in the healthcare industry preferred particularly within medical diagnostics pharmaceuticalorsimilarregulated environments
International Mobility Required: No
Travel requirements:
- Approximately 20% of time
The annual base salary rangefor this role is currently $125000 to $% annual bonus target.Individual employee compensation will ultimately depend on factors including education relevant experience skillset knowledge and particular business needs.
This role is eligible for medical dental and vision insurance 401k plan retirement benefits with an employer match as well as paid vacation and sick sales roles are eligible for participation in a commission plan and our managementand select professional rolesare eligible for a performance-based bonus.
Closing
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination harassment or retaliation based upon an individuals race color religion gender sexual orientation gender identity/expression national origin/ancestry age mental/physical disability medical condition marital status veteran status or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process please contact for assistance.
We operate directly in over 30 countries and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7000 employees around the world comprise our Werfen team.
Required Experience:
Manager
About Company
Since 1959, we’ve harnessed our passion to create a history of innovative specialized diagnostics breakthroughs in vitro diagnostics, improve the quality of test results, and enhance patient care.