Product Marketing Lead
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Job Location:
Indianapolis, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.
Product Marketing Lead
SAP Customer Experience (CX) isseekinga strategic hands-on Product MarketingLeadto strengthen theSAP Engagement Cloudproduct marketing team. This role willleadtechnical storytelling executive-ready messaging and GTM excellence ensuring SAP marketing and engagement solutions are clearly differentiated in the market.
This roleoperatesat the intersection of product innovation commercialization and market narrative owning how SAP brings itsmarketing andengagementsolutionto market as a cohesive differentiatedagentic platformstory. You will shape the end-to-end portfolio narrative ensure alignment to revenue priorities and drive cross-product GTM execution that extends beyond traditional marketing into sales partnerships and analyst influence.
As a senior leader you will translate innovation into clear market advantage influence executive stakeholders and ensure SAPs engagement portfolio is positioned to win in analyst evaluations customer buying cycles and SAP install base expansion.
Key Responsibilities:
Portfolio Narrative & Platform Positioning
Own and evolvethe SAP Engagement Cloud portfolio narrative ensuring a unified differentiated platform story across marketing engagement and customer lifecycle solutions
Translate product innovation into clear compelling platform positioning that reflects SAPs broader Business Suite and Intelligent CX strategy
Ensure consistency of messaging across products solutions industries and GTM motions
Cross-Product GTM Leadership
Lead GTM strategy and execution for cross-product initiatives including launches lifecycle programs and Tier 1 event narratives
Define and drive the portfolio-level marketing plan (target audiences priorities investment focus and success metrics) in partnership with Marketing and Field teams
Ensure GTM efforts are aligned scalable and drive measurable pipeline adoption and revenue
Commercialization & Revenue Alignment
Partner closely with Commercialization and Revenue leadership to embed business priorities growth targets and monetization strategy into portfolio messaging
Shape solution narratives and packaging that reflect how customers buy driving pipeline creation and expansion within the SAP install base
Influence product strategy and roadmap direction through market customer and competitive insights
Analyst & Market Influence
Partner with Analyst Relations to define briefing strategy messaging and evaluation narratives that reflect SAPs differentiated value and market leadership
Act as a primary spokesperson for the portfolio across analysts customers and industry forums
Drive thought leadership and external positioning strengthening SAPs standing in analyst evaluations and marketperception
Who You Are:
12 years of experience in Product Marketing GTM strategy or related roles within enterprise SaaS or CX
Proventrack recordof owning portfolio positioning market strategy and cross-product GTM execution
Deep experience aligning product marketing with commercialization revenue strategy and business outcomes
Strong understanding of analyst relations and market dynamics with experience influencing evaluations
Exceptional ability to translate complex platforms into clear differentiated narratives tied to growth and customer value
Executive presence with the ability to influence C-level stakeholders internally and externally
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.
We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is00USD.The actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment Process
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Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 451617 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid
About Company
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer soluti ... View more
