Director, Marketing Data Strategy

Labcorp is a global leader in diagnostic testing and drug development solutions helping healthcare providers researchers and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.

Work Schedule

This is a fulltime exempt (salaried) position assigned to a First Shift schedule with standard business hours of Monday through Friday 8:00 a.m. to 5:00 p.m. Business needs may occasionally require flexibility in work hours including earlier later or additional hours with reasonable notice provided when possible.

Applicants who live within 35 miles of either the Burlington NC or Durham NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location either Burlington or Durham supporting both collaboration and flexibility.

RESPONSIBILITIES
The Director will play a critical role in advancing the organizations data maturity embedding best practices in governance architecture and activation.

This role is accountable for building and operationalizing a customer-centric data foundation that enables:

• Unified customer understanding across touchpoints
• Real-time and batch data activation across marketing channels
• Measurement frameworks that link marketing activity to business outcomes
• Scalable personalization and audience strategies

Key Responsibilities:

• Customer Data Strategy & Vision
• MarTech Data Ecosystem Leadership
• Personalization & Activation Enablement
• Measurement & Insights Integration

Success Metrics:

• Advancement of marketing data maturity & adoption
• Increased effectiveness of audience targeting and personalization
• Improved linkage between marketing activity and business outcomes
• Scalable and compliant data infrastructure supporting business and marketing needs

MINIMUM QUALIFICATIONS

• Bachelors Degree.
• Ten or more years of experience across marketing data MarTech analytics or digital transformation roles.
• Five or more years of experience with customer data ecosystems including CDPs data warehouses and activation platforms.
• Five or more years of experience with digital analytics platforms (Adobe Analytics Google Analytics).

PREFERRED QUALFICATIONS

• Five or more years of experience with platforms such as Adobe Experience.
• Five or more years of experience in cloud data environments (e.g. Snowflake AWS Azure) and their capabilities as they relate to customer digital and operational data and digital analytics.

ADDITIONAL JOB STANDARDS

• Experience leading data strategy or customer data initiatives in complex organizations.
• Strong strategic thinking with the ability to connect data initiatives to business value.
• Experience working across both business and technology teams in a matrixed environment.
• Stakeholder management and influencing skills at senior levels.
• Understanding of data privacy governance frameworks and regulatory considerations.

Labcorp is seeking a strategic and forward-thinking leader to drive the evolution of customer data capabilities within the Marketing organization. This role sits at the intersection of MarTech data analytics and customer experience and is responsible for shaping how data is leveraged to power personalization engagement and measurable business outcomes.

The Director will define and lead a modern customer data strategy and will be responsible for the strategic development of digital marketing data ecosystems accomplishing data-driven analysis and activation through solution architectures integrating measurement modeling and MarTech / AdTech to meet business objectives. This enables scalable activation across channels strengthens marketing effectiveness and accelerates the organizations adoption of AI-driven decisioning. This role will create and oversee comprehensive data programs to enable complex digital strategies. The role will be highly cross-functional and interface closely with Marketing IT Data Engineering and Analytics to establish a connected future-ready data ecosystem.

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on 7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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