Head of Brand and Creative Strategy

Head of Brand and Creative Strategy/ Creative Head - Copy

10 to 15 years work experience

Digital Agency Background

WFO - Vashi

Role Overview

We are looking for a visionary and strategic Head of Brand & Creative Strategy to lead the development of compelling brand narratives and integrated creative strategies for our clients. This role blends deep brand thinking with high-impact creative direction ensuring all campaigns are insight-driven culturally relevant and business-focused.

Key Responsibilities

1. Brand Strategy Leadership

Lead the development of brand positioning architecture and messaging frameworks for clients across industries

Translate business objectives into powerful brand strategies and storytelling platforms

Drive brand audits consumer insights and competitive analysis

2. Creative Strategy & Direction

Oversee creative strategy across campaigns (digital social content performance marketing etc.)

Collaborate with creative teams (design copy video) to ensure consistency and excellence

Guide ideation for high-impact campaigns and pitches

3. Client Leadership

Act as a strategic advisor to key clients building long-term relationships

Present and defend strategic and creative work confidently

Identify opportunities for brand growth and upselling

4. Integrated Campaign Planning

Ensure cohesive brand storytelling across channels (social media digital ads influencer marketing content etc.)

Work closely with performance marketing teams to align brand and conversion strategies

6. Market & Cultural Intelligence

Stay ahead of cultural digital and consumer trends

Bring fresh innovative thinking into brand and campaign development

Key Skills & Qualifications

• 10–15 years in brand strategy creative strategy or planning (agency experience preferred)
• Strong portfolio of successful brand campaigns and strategic work
• Deep understanding of digital ecosystems social media and content marketing
• Exceptional storytelling and presentation skills
• Proven leadership and team management experience
• Ability to balance creativity with data-driven thinking
• Preferred Background
• Experience in leading digital marketing or integrated agencies
• Exposure to diverse sectors (FMCG D2C lifestyle tech etc.)
• Strong network within the creative and marketing ecosystem

Required Skills:

Brand strategy brand portfolio management branding creative strategy managing campaigns marketing campaigns