Analyst Performance and Insights

Role Description:

As a Performance and Insights Analyst you will report track and provide analysis for vendors and Roundel campaigns. This role will focus not only on in- depth analysis of the advertising campaigns but also keenly contributes to trend analysis upsell opportunities understanding of measurement methodologies understanding data and analytics from various sources and making correlation to deliver a great guest experience.

The Performance and Insights Analyst will be naturally curious proactive and detail-oriented with the ability to handle multiple tasks at once. The individual in this role will be comfortable with hands on involvement with data analysis insight generation and enjoy digging into data to find ways to optimize it. A strong analytical thinker who can contribute to generating campaign level as well as strategic insights for advertising campaigns on TMN. One must be keen to learn in-depth implementation of various analytics measurement tools at Target. Target has developed cutting-edge in-house leading methodologies to track and generate accurate performance results. The core competency of this role is campaigns media metrics analysis and flight recap reporting. Youll need to partner with media strategy and operations to understand the objective of campaigns and how they were optimized. This also includes understanding the Targets vendor profiles and their support tiers to cater to the specific expectations of the Sales team and vendors. Carry out quantitative and qualitative research to produce media evaluation reports. These are then used to evaluate/improve the effectiveness of marketing campaigns.

Responsibilities:

• Provide mid-flight ad hoc and end of campaign reporting for digital campaigns; consider past campaign performance similar campaign objectives and category benchmarks
• Combining the individual recaps of the vendor to generate Quarterly/annual recaps and create category level insights
• Identify the key-metrics combine them with observations to translate into strategy/vendor insights adding value to the overall plan
• Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics and future plans to drive effectiveness
• Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights
• Ensure data accuracy as well as reporting output quality control. Troubleshoot and identify root causes for data inaccuracy- manual v/s system errors
• Identify select and extract relevant data from various internal and external sources
• Independently work on raw data sets into information fit for analysis.
• Proactively recommend innovative ideas and opportunities

About You:

• Minimum 3-7 years of experience in the domain.
• Bachelors degree in a quantitative field (computer science statistics or related)
• Strong analytical and modeling skills proficient at conceptualizing and implementing solutions to business problems.
• Continuous drive to improve performance by deriving actionable insight from complex datasets.
• Ability to judge and quantify results of advertising (i.e. understand true value of ROI impact of results compare actual results to benchmarks) and know what to do with this information (how to optimize placements make recommendations etc.)
• Exceptional attention to detail organizational and analytical skills. Ability to multi-task and work within a rapidly changing environment.
• Genuine curiosity with how things work; motivated self-starter
• Strong communication skills and desire to work in cross-functional groups; strong writing skills
• Exceptional understanding of the digital measurement space analytics tools/pixels
• Expert in Microsoft Excel DOMO Tableau Adobe Site Catalyst
• Knowledge of ad serving Ad Networks and overall landscape required. Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP DCM FB ad manager Criteo etc.

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