Senior Director, Luxury Marketing

JOB SUMMARY

The Area Director of Marketing (ADM) Luxury Brands provides consultative strategic oversight of marketing activities across Luxury properties within an area for Managed and Franchised hotels. Communicates and supports area marketing plans and provides guidance on developing and executing a holistic marketing approach including budget recommendations for the MxM (managed by Marriott) hotel categories. The ADM will work closely with marketing sales and revenue management discipline leadership luxury brand leaders and regional teams to meet market needs for the area. Monitors the overall effectiveness of marketing in the area and will provide guidance to the on property MxM marketing associates to ensure they are delivering and executing marketing plans that meet the business targets while ensuring the appropriate pull through of corporate and brand marketing digital strategies programs processes and initiatives for the benefit of individual hotels in their region. Responsible for expediting resources templates tools and general guidance for the marketing implementation for market hotels. Serves point on Owner and Market escalations and challenges related to marketing.

CANDIDATE PROFILE

Education and Experience

4-year degree from an accredited university in Business Administration marketing or related field required.

6 years of relevant professional experience in marketing or related function demonstrating progressive career growth and pattern of exceptional performance.

Broad marketing & digital leadership experience in multiple environments preferred

Prior experience working with Luxury brands preferred along with understanding of Luxury consumers and how to reach that market from both a messaging and targeting standpoint.

Understands Luxury-specific tools vendors partners and channels knowledge of how to leverage on behalf of hotels.

CORE WORK ACTIVITES

Lead Marketing Strategy and Implementation for the US/Canada Area Assigned

Contributes to marketing strategies that will allow the organization to deliver on their value proposition to drive incremental profitable revenue to individual properties through activating area and global strategies at the hotel level and leveraging cutting edge marketing technologies and trends.

Monitors the overall effectiveness of the marketing channels and ensure delivery of marketing plans that meet the business targets of the hotels.

Reviews Luxury MxM hotel marketing plans and budgets to help optimize.

Collaborates with other Area Director of Marketing and Luxury Brand leaders within Field Marketing to aide in best practice sharing and maintain consistency in marketing delivery to Luxury hotels and its consumers; uses collaboration and communication tools available.

Serves as a brand guardian for assigned Luxury brands and maintains strong communication with brand teams.

Aligns priorities to grow leisure group and business transient segments.

Assists hotels in achieving both short- and long-term group booking pace goals.

Targets the appropriate source markets for a given geography brand preference or hotel segment.

Oversees integrated brand-appropriate pull through of corporate and brand marketing digital strategies programs processes and initiatives for the benefit of individual hotels.

Leverages analytics and monitor dashboards in order to optimize ROI across channels. Analyzes reports and tracks global site performance and e-marketing activities. Reviews ad hoc SWOT requests as well as proactively identify key needs and opportunities.

Verifies pull through of new marketing & digital programs/products/services to verify successful integrated and brand appropriate local implementation.

Verifies strategies meet the marketing needs of all the Luxury brands for the supported markets and pulls through new marketing programs/products/services to confirm successful brand appropriate local implementation.

Partners with the PR discipline to leverage major events for the enhancement of the hotel brand and portfolio image.

Provides guidance to on-property Directors of Sales & Marketing and/or General Managers on marketing and digital initiatives as applicable while infusing emphasis on luxury trends and key topics that impact target customers.

Works closely with Brand Leaders to verify pull through of Luxury tactics as applicable.

Completes relevant brand training and develops a thorough understanding of the Luxury lodging business (e.g. hotel operation industry drivers challenges competitors Marriottss position in the global marketplace) and cutting edge marketing trends that unveil growth opportunities.

Provides marketing expertise to support key hotels pipeline hotels and new acquisitions.

Provides leadership role for the vetting and management of the companys external vendors.

Creates guidelines for budget recommendations based on hotel type and business needs.

Serves as brand champion with expert knowledge on the brands positioning business plans and strategic imperatives.

Partner and Coordinate with Corporate Leaders in Marriotts Global Marketing Digital Distribution and Brand teams

Works closely with corporate leadership in brand marketing and digital departments to understand Marriotts critical strategies.

Develops for market tools and resources to aid in the pull-through of global priorities at the hotel level.

Partners with Marriott Digital Services and other vendors providing services to U.S. hotels ensuring cost-effective pricing models and delivery of services that meet hotel business objectives.

Contributes to global marketing planning by providing insights on marketing communications promotions/strategic alliances Marriott Bonvoy and incentive marketing to the global marketing organization.