Product Marketing Manager, Attendee

This role can be based in our Phoenix AZ or Boulder CO office.

The Product Marketing Manager Attendee Marketing is a key role within the attendee marketing team reporting directly to the Director of Attendee this position you will focus on developing attendee marketing strategies for multiple events within the portfolio with a strong emphasis on crafting compelling attendee value propositions pricing strategies and retention and acquisition initiatives. You will align with the overarching attendee marketing strategy driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven customer-centric and deliver measurable business outcomes.

Working closely with the Campaign Manager/Specialist and Comms Planner you will ensure that the attendee model is developed and aligned to the needs of our strategic high value audience personas and are translated into a highly effective go-to-market strategy. You will also ensure that marketing strategies are seamlessly aligned with brand identity operational priorities and market this role you will emphasize collaboration agility and continuous improvement to drive attendee growth engagement and satisfaction.

Strategic Execution
Develop attendee marketing strategies for multiple events ensuring alignment with the overall attendee marketing strategy and business objectives.
Create and refine attendee value propositions including ticket pricing add-ons and product features ensuring alignment with brand identity and market opportunities.
Support the development of pricing strategies offer calendar and forecasting models tailored to key persona swimlanes ensuring competitive positioning and revenue optimization.
Translate strategic goals into actionable marketing plans working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
Retention and Acquisition
Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
Focus on delivering attendee-centric solutions that enhance engagement satisfaction and Net Promoter Scores (NPS).

Data-Driven Decision Making
Leverage attendee intelligence and analytics to inform segmentation targeting and campaign strategies.
Monitor progress against key attendee KPIs including registration of high-value audiences conversion rates and retention metrics.
Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision-making and strategy refinement.
Attendee Journey Optimization
Working with the Campaign Manager and Comms Planner build a plan to optimize the attendee journey ensuring a seamless experience from acquisition to retention.
Collaborate with the Campaign Manager and Comms Planner to design attendee-centric journeys that enhance engagement and deliver tangible results.
Ensure that the attendee value proposition is effectively communicated across all touchpoints from digital communications to onsite experiences.

Collaboration and Alignment
 Foster agile workflows by embedding iterative planning and adaptability into marketing strategies within the attendee agile hub.
 Build strong relationships with event teams within the portfolio to align on attendee jobs to be done market trends and customer experience enhancements.
 Partner with other portfolio pillars including client marketing and content & audience teams to ensure alignment and collaboration on shared goals.
Work closely with cross-functional teams including brand operations and strategic insights to refine solutions and enhance attendee experiences.

Performance Optimization
Continuously optimize marketing initiatives based on performance data attendee feedback and market trends.
Establish and monitor KPIs to measure the effectiveness of marketing efforts providing actionable insights to drive continuous improvement.
Participate in sprint reviews and updates to report on marketing impact campaign performance and next-step recommendations.

Qualifications :

Proven experience in attendee marketing or product marketing with expertise in value proposition development go-to-market strategies pricing and integrated campaign execution in a high paced environment.
Strong ability to build cross-functional relationships particularly with brand operations and strategic insights teams to align on shared goals.
Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes.
Excellent analytical skills with experience in forecasting segmentation and KPI reporting.
 Exceptional communication and collaboration skills with the ability to influence stakeholders at all levels.
 Adaptability and comfort working in a fast-paced dynamic environment with shifting priorities.
 Interest in applying behavioral science techniques and advanced tools such as AI to enhance marketing strategies.

WHAT SUCCESS LOOKS LIKE
Attendee Growth & Quality: Increase attendee quality numbers and revenue across event portfolios that align with high value audience strategy
 Retention and Acquisition: Deliver effective attendee retention and acquisition strategies aligned with the audience strategy.
 Pricing and Forecasting Impact: Develop accurate pricing strategies and forecasting models that optimize revenue and align with key persona swimlanes.
 Enhanced Attendee Experience: Boost attendee satisfaction scores and Net Promoter Scores (NPS) through optimized journeys and value propositions.
 Integrated Marketing Success: Deliver cohesive and effective marketing strategies in collaboration with Campaign Managers and Comms Planners.
 Data-Driven Outcomes: Provide actionable insights and measurable results that drive continuous improvement and deliver on stretch targets.

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $75000-$90000/YR. Actual offers will be determined using a combination of factors including location qualifications and relevant experience.

This posting will automatically expire on May 4 2026.

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time