Field Marketing Specialist (Remote)
Austin, TX - USA
Job Summary
Primary Duties:
Event Support & Execution: Help coordinate logistics for regional tradeshows customer dinners and in-person events including venue selection catering booth shipping and vendor management. Manage pre- and post-event processes such as guest lists registration follow-up communications and reporting. Support onsite event setup and teardown when applicable.
Webinar & Digital Event Management: Partner in scheduling and managing logistics for webinars including platform setup (ON24) speaker coordination registration and live-day support. Ensure timely execution of promotional emails landing pages and calendar invites in coordination with the GDR team. Track attendance engagement metrics and contribute to post-event reporting and nurture plans.
Campaign & Content Support:Partner with Field Marketing Managers to localize messaging and promotional assets to suit regional audience needs. Ensure field assets (presentations signage swag etc.) are up-to-date and delivered on time. Help coordinate speakers and internal SMEs for events and webinars.
Cross-Functional Collaboration: Work closely with Sales MarOps BI and Digital teams to ensure alignment on regional goals targets operational needs and reporting. Maintain project timelines and keep stakeholders informed of milestones and changes.
Data & Reporting: Support Field Marketing Managers track and manage event and webinar performance metrics in Marketing Automation Platform (HubSpot) and CRM (Salesforce). Assist in reporting on ROI lead generation and LUM impact of field programs.
Minimum Qualifications:
Bachelors degree in Marketing Business Healthcare Administration Public Health or a related field
4 years of experience in field marketing or event marketing preferably within healthcare or a health system
Willingness to travel occasionally for onsite event support.
Preferred knowledge skills and/or abilities:
Strong organizational skills and ability to manage multiple projects simultaneously
Excellent written and verbal communication skills
Experience with marketing tools like Salesforce HubSpot Webinar Platforms Google Products or similar platforms is a plus
Ability to work independently while managing multiple priorities in a fast-paced cross-functional environment
Passion for delivering high-quality experiences to prospects customers and sales teams
Previous experience working in or alongside sales teams to understand their needs and how marketing can best support them
Strong attention to detail in handling guest lists branded materials and event logistics
Understanding of the value-based care landscape and experience working with independent physicians physician organizations and FQHCs
Excellent problem-solving and troubleshooting skills especially when adapting to last-minute events or tech changes
Outstanding organizational skills and attention to detail
Experience in organizing and managing executive-level events and community engagements
Understanding of buyer journeys and how to tailor messaging for the middle of funnel and bottom of funnel audiences
Familiarity with event management tools like Cvent Bizzabo or similar platforms
Physical Requirements:
Must carry a valid drivers license and be able to drive within assigned territory
Must be able to travel via plane when needed
Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Required Experience:
IC
About Company
Aledade works with independent practices, health centers, and clinics to build and lead Accountable Care Organizations (ACOs) anchored in primary care.