Marketing Activations Manager Tequila

Job Purpose

To drive integrated consumercentric brand activation across African markets by translating brand strategy into highquality execution across priority touchpoints. The role is accountable for enabling local markets to deliver effective datadriven marketing activation that creates cultural relevance emotional connection and commercial impact while ensuring strong governance collaboration and optimisation.

Key Responsibilities

1. Lead Integrated Brand Activation Across Africa

• Translate brand strategy and objectives into integrated activation plans across markets at different maturity stages

• Execute with the Africa Trade Marketing Teams to define frameworks and activation standards

• Share brand objectives consumer challenges and priority touchpoints with African markets to enable effective localisation

• Ensure alignment between marketing and trade marketing strategies

• Support local markets in adapting global and regional brand plans for local relevance

2. Enable Excellence in Execution & Optimisation

• Support markets to deliver the right consumer experience across priority touchpoints (ATL BTL digital events PR CRM on and offtrade)

• Drive execution of activation plans across relevant channels ensuring continuous optimisation and coordination with African market teams for global Africa impact.

• Support media teams with key Brand insights to guarantee execution plan aligns with Brand Strategy

• Leads campaign measurement (KPIs) performance tracking and postcampaign evaluations

• Elevate marketing capability building through training tools and bestpractice sharing with African Markets

• Leverage brand assets (primary and secondary) to ensure consistency and effectiveness

3. Performance Management & Insights

• Monitor brand activation performance across markets using data and analytics

• Support markets in analysing ROI effectiveness and consumer response

• Facilitate centralised sharing of data insights and learnings across Africa

• Use insights to continuously evolve activation strategies and planning

• Track (Brand/Brands) market share of category and ensure we are on track to achieving the business ambition.

4. Stakeholder & Agency Management

• Act as the key connector between local markets the Centre of Excellence and brand owners

• Collaborate closely with Sales Trade Marketing Media PR and Consumer Insights teams

• Lead agency collaboration by ensuring clear briefs aligned KPIs and highquality outputs

• Maintain productive external relationships that deliver value creativity and efficiency

5. Budget & Financial Management

• Support the management of activation budgets across markets

• Ensure campaigns are delivered within approved budgets

• Track spend monthly manage forecasts and recommend rephasing on Quarterly basis

• Identify opportunities for optimisation and efficiency without compromising effectiveness within each campaign.

Qualifications & Experience

Education

• Bachelors Degree in Marketing Business or a related field

Experience

• 78 years experience in Senior Brand management and/or marketing activations for FMCG/Luxury good categories
• Proven excellence delivering integrated marketing campaigns across multiple channels
• Experience working with agencies and crossfunctional teams
• Exposure to multimarket or regional roles (is a plus)
• Experience working at a Multinational FMCG Company (is preferred)
• Portfolio Management across multiple Brands (is recommended)

Knowledge Skills & Competencies

Functional & Technical

• Integrated marketing and activation planning
• Strong understanding of consumer shopper and market insights
• Datadriven decision making and marketing effectiveness measurement
• Media PR and experiential activation knowledge
• Budget management and financial acumen

Behavioural

• Strong stakeholder and project management skills
• Highly collaborative agile and curious
• Commercially focused with strong business acumen
• Creative thinker with a solutionsoriented mindset
• Confident communicator and influencer across senior and crossfunctional stakeholders
• Problem solving entrepreneurship and multi-tasking mindset

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