Lincoln Product Marketing Manager

We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.

Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.

The Lincoln Product Marketing Manager is responsible for executing the marketing deliverables in support of future Lincoln product development. They own the point of view for volume revenue content and offering strategy that delivers on the Lincoln brand pillars. They are the subject matter expert on the competitive set and understand the target customer and Lincoln brand strategy better than this expertise the Lincoln Product Marketing Manager is focused on creating compelling vehicles that drive quality and profit transforming Lincoln into a brand clients cant live without.

In this position...

• Create must-have Lincoln product by being the Lincoln Product Marketing expert for your specific vehicle program milestones andvolume planning.
• Responsible for providing Voice-of-the-Customer input and achieving all Marketing deliverables for future model Lincoln on the current and future segment and competitive set.
• Product Marketingleadon Lincoln product related studies finding opportunities to simplify and modernize including offering strategy questions contribution margin improvement actions complexity reduction actions and product reviews.
• Define andownthe Market Equation development that includes product packaging pricing actions as well as program volumes and take rates to maximize customer desirability and company/dealer profitability.
• Integration of market brand strategy into vehicle line product assumptions.
• Work withthe market research teamto coordinate key market research events including event planningparticipationand for advocating keyresearch findinginto product development and design processes.
• Ensure an outstanding hand-over of Marketing responsibilities and product knowledge as vehicles move from future to current (launch) model; SupportBrandMarketing efforts including Immersion and Event support.
• Champion team efforts and presentation materials for KeyRetailer interfaces
• Assess commodity/feature take rates to ensure fastest selling features are in the market to guideaccuratefinancial forecasting
• Manage and lead in-cycle buzz actions for the product
• Proactively support ongoingquality &profit improvementand content alignment
• Manage and lead enterprisecost optimizationinitiativesincoordination with Brand team

Youll have...

• Strong analytical and financial skills; able to use data totell a story and to understand customer behavior
• Extraordinary teamwork and collaborative skills anddemonstratedbehaviors
• Strong Excel PowerPoint and communication skills
• Demonstrate leadership through influencing andcollaboration across the organization includingDigital ProductField OpsTraining FinancePricingComms PR &other internal stakeholders as well asretailers and other external partners
• Ability to free-think and be innovativeregardingstrategic and tactical business opportunitiesand issues
• Ability toact with urgencysimplify complex issues & develop a compelling point of view
• Ability to persuasively make a casefor change that leads to action

Even better you may have...

• Understanding ofMarketing Product Development process
• Understanding of the US Marketing & Sales Operations and US consumer/retailer wants and needs
• Abiltyto quickly master internaldata sourcestoolsand dashboards

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

• Immediate medical dental vision and prescription drug coverage
• Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays including the week between Christmas and New Years Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $60.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

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