Manager Content Marketing, Colors

Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across TV print OOH on-ground. Develop creative briefs KVs messaging frameworks and campaign innovations aligned to consumer insights. Drive timely execution of promos creatives internal branding and campaign rollouts.

Consumer Insight & Performance Orientation: Translate consumer behavior cultural insights and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows.

Sustenance & Portfolio Management: Lead proactive sustenance planning to maintain slot health audience engagement and show visibility. Ensure regular creative refreshes platform visibility and integrated solutions across the Colors ecosystem.

Cross-Functional Collaboration: Work closely with internal teams including Digital OAP Graphics Content Traffic Presentation Sales and Distribution. Coordinate with external creative media production and research agencies for seamless execution.

Innovation & AI Usage: Leverage AI tools to optimise pitch development creative ideation copywriting GTM decks and presentations. Drive efficiency speed and quality improvements through smart use of technology.

• Strong consumer-first thinking with ability to convert insights into effective marketing plans
• Experience working on 360-degree marketing campaigns (TV Digital Print OOH PR)
• High creative sensibility with strong execution rigour
• Interest and understanding of Hindi GEC and audience behavior
• Working knowledge of digital and social media marketing
• Basic understanding of TV viewership metrics (GRPs Reach TSV)

• Bachelors / Masters degree in Marketing or related discipline
• 58 years of experience in Marketing / Brand / Communications / Advertising / Media