Growth Marketing Manager, SEM

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S. people turn to Thumbtack to complete urgent repairs seasonal maintenance and bigger improvements. We help homeowners know which projects to do when to do them and who to hire from our growing community of 300000 local service businesses. If making an impact inspires you join us. Imagine what well build together.

About the Growth Marketing Team

Were a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand Product Engineering and Data Science) to drive growth on both sides of Thumbtacks marketplace. We are nimble and innovative and our teams mission is to help customers solve their home care needs by discovering and using Thumbtacks platform.

About the Role

As Thumbtack strives to build a branded destination for home management services we need to meet new customers where they are. The Growth Marketing Manager SEM will support Thumbtacks efforts to capture customer demand for local services while working with Data Science to calculate lifetime value targets partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.

What youll do

• Execute & improve Thumbtacks paid search strategy identifying new opportunities for customer and pro growth
• Manage optimize and grow the SEM program across Google and Microsoft adhering to KPIs
• Develop experimentation roadmap for ad copy keywords bidding and more
• Partner with cross-functional data science analytics and engineering teams to build automation and scalable tools
• Own the tracking attribution and measurement of performance metrics (iROAS incrementally lift etc.) using a combination of in-house and third-party data

In order to be successful you must bring

• 8 years experience in paid digital advertising with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing optimization automation and creative
• Ability to manage relationships with a large portfolio of ad vendors and partners
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• Experience with TROAS LTV bidding
• Strong data analytics skills (pivot tables vlookups basic modeling)
• Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis

Expected salary ranges

• For candidates living in Ontario and British Columbia the expected salary range for the role is currently $97800.00 - $126500.00.

Actual offered salaries will vary and will be based on various factors such as calibrated job level qualifications skills competencies and proficiency for the role.

Note: Thumbtack uses AI tools to support our resume screening process. However our Recruiting teams expertise and judgment guide hiring decisions.

#LI-Remote

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact: .

If you are a California resident please review information regarding your rights under California privacy laws contained in Thumbtacks Privacy policy available at put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team well never ask you for money banking info or SSNs during hiring. Check out our blueprint on how to spot the fakes.