Beyond Yoga VP of Ecommerce

About Beyond Yoga

Headquartered in Los Angeles Beyond Yoga is a premium active lifestyle brand that is femalefounded LAborn and grounded in body positivity. The brand is built on values of inclusivity joy in movement and everyday ease creating products and experiences designed to support both physical comfort and emotional connection.

Beyond Yoga is known for its distinctively soft fabrics and easytowear construction designed to move comfortably through workouts and daily life. This focus on comfort and versatility has helped build a loyal customer community and continues to support growth across directtoconsumer wholesale and an expanding brickandmortar presence.

In September 2021 Beyond Yoga joined Levi Strauss & Co. benefiting from global scale and operational expertise while maintaining a distinct brand voice and culture.

About the Role

The VP eCommerce is the senior-most digital commerce leader for Beyond Yoga and is responsible for driving daily demand profitable growth and longterm customer value across all digital touchpoints. Reporting to the CEO of Beyond Yoga and serving as a key member of the Senior Leadership Team (SLT) this role owns the eCommerce P&L and leads strategy and execution across site lifecycle marketing digital merchandising customer care and experience.

This leader is deeply embedded in daytoday business management partnering closely with Finance to forecast pace and optimize demand and working in close collaboration with Marketing to align acquisition strategy with inventory health margin goals and customer quality. The role is accountable for customer formation outcomes and downstream value owning the digital experience merchandising and conversion performance that turn traffic into longterm customers.

Through disciplined use of data established tools and crossfunctional collaboration the VP eCommerce ensures Beyond Yogas digital channel delivers sustained growth while reflecting the brands product strengths customer expectations and financial objectives.

What Youll Do

Drive Daily Demand & Financial Performance

• Own the eCommerce P&L including topline demand margin and contribution profit.
• Partner with Finance to manage hourly daily weekly and monthly demand pacing forecasts and tradeoffs.
• Lead inseason optimization across traffic conversion AOV and retention using realtime data and insights.
• Balance growth and profitability by coordinating promotional strategy pricing decisions inventory flow and marketing investment.

Lead Customer Formation & Lifetime Value Growth

• Own customer formation and lifetime value as core business drivers with clear accountability for activation retention repeat rate and longterm customer value.
• Define and lead the endtoend customer lifecycle strategy including the development and scaling of a loyalty program ensuring acquisition supports sustained engagement repeat behavior and profitable growth.
• Partner closely with Marketing Merchandising and Finance to embed lifecycle marketing and retention performance into daily weekly and inseason business management.
• Drive a disciplined testandlearn culture focused on improving cohort quality retention curves repeat frequency and lifetime value.
• Leverage firstparty data and performance insights to inform segmentation personalization and lifecycle programs that increase engagement and reduce churn.
• Ensure lifecycle strategies are fully integrated into the digital experience merchandising approach and conversion flows to maximize downstream value.
• Establish and own customer formation metrics as primary business KPIs using them to guide prioritization investment decisions and tradeoffs.

Partner Closely with the SLT & Brand Teams

• Serve as the primary commercial partner to the VP Marketing aligning acquisition strategy and brand storytelling with daily demand targets activation and retention outcomes. While performance marketing channel execution is owned by Marketing this role works in close partnership to ensure traffic is effectively converted activated and retained through the digital experience.
• Partner with Marketing to align brand marketing content lifecycle efforts and commerce storytelling to drive fullfunnel performance with particular focus on activation repeat behavior and lifetime value.
• Collaborate closely with the VP Retail to increase omnichannel customer participation driving higher engagement retention and lifetime value across digital and physical touchpoints.
• Coown campaign planning gotomarket calendars and major moments across the year ensuring alignment across Digital Marketing and Retail.
• Partner with the CFO and Finance leadership to align financial plans demand forecasts and investment decisions ensuring growth strategies are grounded in profitability pacing and longrange financial objectives.

Own the Digital Experience

• Set the vision for Beyond Yogas digital experience translating Marketingled brand storytelling into a clear intuitive and productled customer experience.
• Lead site merchandising storytelling navigation and conversion optimization with a relentless focus on driving demand against hourly daily and inseason targets.
• Actively manage performance throughout the day using realtime data to adjust merchandising messaging and experience to maximize conversion and demand capture.
• Champion innovation in personalization testing and commerce capabilities in partnership with technology teams.
• Ensure flawless execution across launches promotions and peak moments.

Build & Lead a HighPerforming Team

• Inspire develop and lead a collaborative eCommerce organization grounded in accountability and outcomes.
• Foster strong crossfunctional partnerships across Marketing Creative Finance Planning Retail and Product.
• Champion a culture of inclusion agility and continuous improvement consistent with Beyond Yogas values.

Who You Are

• 15 years of experience in digital commerce or eCommerce leadership ideally within apparel activewear or consumer brands.
• Proven experience owning an eCommerce P&L and driving daily demand in a dynamic retail environment
• Demonstrated success driving sustainable results in a high-growth organization
• Deep comfort partnering with Finance on forecasting pacing and profitability management.
• Strong track record of customer acquisition retention and lifetime value growth.
• Highly collaborative leader with executivelevel influence and an ability to translate strategy into action.
• Datadriven customerobsessed and energized by building brands through commerce.

Why Join Beyond Yoga

• Be a key leader shaping the next phase of growth for a beloved purposedriven brand.
• Work within the scale and stability of Levi Strauss & Co. while maintaining the agility of a premium brand.
• Competitive compensation and a comprehensive benefits package that includes healthcare 401(k) with company match paid time off and generous product discounts.
• A culture rooted in inclusivity wellbeing and connection.

This is a hybrid work schedule based in our San Francisco CA or Culver City CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note time in office can vary depending on business needs.

The expected starting salary range for this role is $233600-$369100 per year.We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay incentive plans 401(k) matching paid leave health insurance product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefitshere.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.

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Current LS&Co Employees apply via your Workday account.