Product Marketing Manager (AI-First, Full-Stack)

Product Marketing Manager (AI-First Full-Stack)

Senior Product Marketing Manager building AI-powered customer experience for enterprise B2B SaaS. Own the full journeyfrom customer insight to positioning to storytelling to distribution.

Role Snapshot

• Function: Product Marketing / Customer Marketing

• Industry: B2B SaaS / Enterprise Software

• Focus: AI-powered Customer Experience

• Scope: Full-stack marketing execution

• Core Areas:

  • Product positioning & messaging

  • Customer storytelling & case studies

  • Go-to-market strategy

  • Content & sales enablement

  • AI-powered marketing workflows

• AI & Tools (Nice to Have): ChatGPT Claude Cursor Midjourney Runway AI creative or automation tools

This isnt a normal marketing job.

The Company:

Sendbird is on a mission to build the AI workforce of tomorrow. For over a decade we built the infrastructure behind conversationschat voice video messaging APIs. We became the #1 CPaaS platform for in-app communications. 4000 brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users.

We powered conversations for DoorDash Match Group Noom Yahoo Sports Rakuten and thousands of others. We were good at what we did. Really good.

We also saw it early: AI would fundamentally reshape how businesses talk to customers. The infrastructure wed spent a decade buildingthe plumbingwould become commoditized. The value would move up the stack into intelligence into experience into outcomes.

We had a choice: protect what we built or reinvent ourselves.

We chose reinvention.

December 2024: We made the full pivot of our company. A complete strategic shift toward AI-first customer experience.

February 2025: We launched our AI agent for enterprise CXbuilt on a decade of conversation data and infrastructure now with intelligence on top.

November 2025: We rebranded the product line to . The name reflects our belief: AIs real promise isnt efficiency or cost savings. Its restoring what customer experience lost somewhere along the waythe feeling of being understood of being genuinely cared for. We want every customer to feel delighted. Not satisfied. Delighted.

The Product:

is the AI concierge for customer experience. Most AI agents forget you the moment the conversation ends. Ours doesnt. builds memory over time learns preferences and connects context across every channelchat SMS email voice WhatsAppwithout losing the thread. Were building AI that makes customers feel understood seen and remembered.

Why AI-First Full-Stack Marketer:

Traditionally this role would be called Product Marketer or Customer Marketer. Depends on which silo you sit in. We dont believe in those silos anymore.

AI collapses the boundaries between roles. A single person with the right tools can now do customer research shape positioning write a case study edit a video build a landing page and measure performanceall in a week. What used to require five specialists and three rounds of feedback can now be shipped by one person with taste curiosity and the right AI stack.

Speed wins in AI markets. The landscape moves too fast and we need people who can own the full journeyfrom insight to asset to distributionwithout waiting.

The best marketers have always been generalists. The skills that matterunderstanding customers understanding products synthesizing patterns communicating clearlyare universal. Specialization was an artifact of complexity. AI dissolves that complexity.

So were not hiring a Product Marketer. Were not hiring a Customer Marketer.

Were hiring an AI-First Full-Stack Marketersomeone who can stretch across the entire journey move fast and use AI to punch above their weight.

The Role:

This role reports to the Product Marketing Lead. This team is building a modern storytelling engine at by our customers and accelerated by AI. Were not looking for someone who knows how to use ChatGPT. Were looking for someone whos already rewired how they work and uses AI to do things that werent possible before.

Were looking for a marketer who can find the best customer stories the best product angles and craft them into narratives that resonatethen get them in front of the people who matter. Youll be part customer marketer part product marketer full-time storyteller.

You might be this person if:

• Youve used Claude Code Claude Cowork Cursor Windsurf Replit Lovable or other vibe coding tools

• Youve experimented with Runway Midjourney Pika or other AI creative tools

• You learn new tools in days not months and youve taught yourself something no one asked you to learn

• You move at a pace that makes other people uncomfortable

• You have the agency and curiosity to will an idea into existence

• You can talk to a customer for 30 minutes and walk away with a story worth telling

• You notice what makes a product feel goodand what makes it feel off

• You go down rabbit holesand come back with something useful

You need to have:

• 4 years in marketing or product management

• B2B experience

• Work you can point to and say I made that

What youll actually do:

Understand things

• Talk to customers. Dig into the product. Know the market cold.

• Find the stories hiding in plain sightthe ones no ones told yet.

Make things

• Case studies videos social content sales deckswhatever the story needs.

• Move 10x faster with AI.

• Ship learn iterate. Repeat.

Tell the story

• Craft narratives that make people stop scrolling lean in remember.

• Get the right stories in front of the right people at the right time.

• Make customers proud to be part of our story. Make prospects wish they were.

Why Sendbird:

Were a team of builders and thinkers that refuse to optimize for comfort. Were building the AI agent platform for customer experience and we intend to own the category.

What we offer:

We take care of the people who build the future. Heres some of what you can expect when you join Sendbird.

• Medical dental and vision coverage on us. Sendbird covers 100% of the premium for our employees and roughly 80% for their dependents.
• Generous time off. 20 days PTO 13 company holidays 7 sick days 2 rest & rejuvenation days 1 volunteer day and your birthday off.
• $3500 annual Be Your Best Self boost. Spend it on anything that helps you grow. Gym memberships therapy books courses massages and more.
• Parental leave for all new parents. Time to be present for the moments that matter most.
• 401(k) from day one. Auto-enrollment flexible contributions and access to Vanguards investment platform.
• HSA & FSA options. Pre-tax accounts to cover healthcare dependent care and commuter expenses.
• Life & disability coverage fully paid. Life insurance and AD&D at 2x your salary plus short- and long-term disability at no cost to you.

Pay Transparency:

For cash compensation we set standard ranges for all roles based on function level and geographic location. To determine our ranges we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $140000 - $180000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including but not limited to skill sets experience and training licensure and certifications and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

Flexible Work Policy:

We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind we require all employees within an hours commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.

What diversity and inclusion mean to us:

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds experiences and skill sets. Sendbird is a place where everyone can learn and grow. We respect promote and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird:

Combining omnichannel AI and battle-tested award-winning communication APIs Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Trusted by 4000 leading appsincluding DoorDash Match Group Noom and Yahoo SportsSendbird powers over 7 billion conversations every month offering exceptional reliability security and compliance that meet enterprise-level demands.

Headquartered in California Sendbird is backed by ICONIQ SoftBank Tiger Global Y Combinator and other reputable investors.

Sendbird is building the AI workforce of tomorrow and we hire that way too. Learn more about our interview process how we evaluate candidates and the role AI plays along the way.

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