Social Media Analytics & Insights Strategist

The opportunity

The Social Media & Insights Strategist is responsible for overseeing the organizations social media presence and managing enterprise social listening sentiment analysis and digital brand protection programs. This role combines social media management with hands-on analytics and monitoring and serves as the organizational subject matter expert for online intelligence and brand protection tools.

The incumbent will manage the organizations LinkedIn channel and content calendar while also leading insight generation reporting and issue monitoring using platforms such as but not limited to Meltwater and ZeroFox.

Who youll work with

The Social Media & Insights Strategist will report to the Director Marketing.

What youll do

Social Media Management

• Manage and maintain the organizations social media presence with primary responsibility for LinkedIn YouTube and others as required (does not include Member Facebook).

• Develop and manage the social media content calendar in alignment with organizational priorities.

• Support the development and execution of social media content; proficiency in social media content development and writing is considered an asset.

• Monitor social media performance metrics and recommend optimizations.

Social Listening Insights & Reporting

• Serve as the organizational lead and subject matter expert for social listening and monitoring (Meltwater).

• Design implement and maintain social listening and sentiment monitoring programs queries dashboards and alerts.

Brand Protection & Digital Risk

• In partnership with InfoSec manage the organizations social media and digital brand protection program (via ZeroFox).

• Monitor and manage risks related to brand impersonation and misuse across digital platforms.

• Collaborate with internal partners to mitigate identified risks and strengthen digital protection controls.

• Produce regular and ad hoc reports providing analysis and insights on:

  • Organizational themes and narratives

  • Reputation and sentiment trends

  • Emerging issues and risks

  • Portfolio companyrelated topics

• Translate monitoring data into actionable insights for internal stakeholders.

• Manages a broad mix of responsibilities across social media channel management content planning enterprise social listening sentiment analysis reporting and digital brand protection.

• Required to interpret large volumes of data identify emerging issues and reputational risks and translate findings into clear actionable insights for a wide range of internal stakeholders.

• Operates in a fast-changing digital environment and requires strong judgment prioritization and adaptability to balance planned work with urgent high-impact issues and ad hoc requests

• Serve as the organizational lead and subject matter expert for social listening and monitoring (Meltwater).

• Provide guidance and support to internal teams on the use and interpretation of social intelligence data.

• In partnership with InfoSec manage the organizations social media and digital brand protection program (via ZeroFox).

• Ensure compliance with brand standards tone-of-voice governance and best practices.

• Responsible for adhering to and ensuring compliance with the defined Social Media Governance policy.

• The individual in this role will be able to leverage a hybrid work environment with a combination of remote work and in-office presence as required.

• Due to the real-time nature of social media monitoring and digital risk management the incumbent may be required to work outside regular business hours and perform overtime to respond to emerging issues urgent requests or reputational risks.

What youll need

• University/College degree or professional certificate in Communications Marketing Digital Media Data Analytics or a related field or equivalent experience.

• Minimum 7 years of progressive experience in social media management media monitoring digital insights or related roles.

• Demonstrated experience managing corporate social media channels with strong knowledge of LinkedIn and YouTube.

• Hands-on experience with social listening sentiment analysis and media intelligence tools particularly Meltwater.

• Strong analytical reporting and insight-generation skills with the ability to interpret and synthesize data for stakeholders.

• Knowledge of brand governance digital risk and reputational monitoring; experience with digital brand protection platforms such as ZeroFox is preferred.

• Strong written and verbal communication skills with the ability to collaborate effectively with internal stakeholders.

• Strong organizational skills with the ability to manage multiple priorities in a complex fast-paced environment.

• Experience in a media agency environment particularly in monitoring analytics or technical roles is considered an asset.

What were offering

• Numerous opportunities for professional growth and development

• Comprehensive employer paid benefits coverage

• Retirement income through a defined benefit pension plan

• The opportunity to invest back into the fund through our Deferred Incentive Program

• A flexible work environment combining in office collaboration and remote working

• Competitive time off

• Our Flexible Travel Program gives you the option to work abroad in another region/country for up to a month each year

• Employee discount programs including Edvantage and Perkopolis

At Ontario Teachers diversity is one of our core strengths. We take pride in ensuring that the people we hire and the culture we create reflect and embrace diversity of thought background and experience. Through our Diversity Equity and Inclusion strategy and our Employee Resource Groups (ERGs) we celebrate diversity and foster inclusion through events for colleagues to connect for professional development networking & mentoring. We are building an inclusive and equitable workplace where our talent is respected accepted and empowered to be themselves. To learn more about our commitment to Diversity Equity and Inclusion check out Life at Teachers.

How to apply

Are you ready to pursue new challenges and take your career to the next level Apply today! You may be invited to complete a pre-recorded digital interview as part of your application.

Accommodations are available upon request () for candidates with a disability taking part in the recruitment process and once hired.

Candidates must be legally entitled to work in the country where this role is located.

Ontario Teachers may use AI-based tools to assist in screening and assessing applicants for this position. These tools may help us identify candidates whose skills and experience align with Ontario Teachers objectives by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making.

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