Global Head of Digital Marketing (Consumer Data and Analytics)

Global Head of Consumer Data & Digital AnalyticsAt Costa Coffee we are what we coffee experiences in over 50 countries and counting as a key part of the Coca-Cola System. Whether you get your coffee in a store from a machine at home or on the go wevegot you Costas data revolution by driving strategic insights and cutting-edge analytics to elevate our CRM loyalty and marketing strategies. Build advanced data capabilities from predictive models to AI-driven personalisation while inspiring a team of experts to shape the future of Costas global consumer engagement and loyalty teams make a difference. Whetherthatsworking on new tech for the perfect pour helping our teams grow creating award-winning campaigns crunching the numbers or developing the latest exciting menu item; together we stir up may be a global brand but wehaventforgotten our the Costa Foundation and our fantastic community agenda come in. Whatever your role you can help us change lives in coffee growingcommunities andhelp your local community also want to help you grow in your career through amazing experiences our apprenticeship scheme and development programmes. At Costa you can go beyond the as the Global Head of Consumer Data & Digital Analyticstheresnever been a better time to why CostaWedidntbecome a global coffee brand by sitting back. When you work here you join a community that values passionprogressionand integrity with somepretty brilliantperksto sweeten the deal:Own a piece of Costas success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)An annual discretionary bonus scheme based on business results and individual contribution.A smart pension that saves you money on tax and national insurance and matches your contributions up to 10%The Costa Financial Support Fund supporting team members who find themselves in unexpected financial pressure50% discount in all Costa-owned stores and 25% off in other participating storesPrivate medical cover thanks to our Private Healthcare schemeAndthatsnot all. Explore even more of ourperkshere: about beinga great placeto work where you can bring your unique self into our mix. Wefirmly supportdiversityequityand inclusion and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver Passion for Progress Win with Warmth Courage to Challenge and Trusted Team :Being aGlobal Head of Consumer Data & Digital Analyticsis about so much more than bringing our coffee to the chance to stir up real success - which meansyoull:Lead a team of data analysts and managers to drive insights change and support across the wider Digital Marketing and Commercial teams as well as our external franchise best practice and insights across the Costa global markets to help shape our marketing Loyalty and CRM strategies and business Costas expert in statistical modelling data analytics machine learning/AI challenging the business and leading on innovation and application of new a wide remit to apply data science to business problems and create implementable solutions that unlock growth consumer engagement and data output and results to a non-technical audience simplify the complex and align to commercial and business priorities and you are:Itsyour unique ingredientswereinterested in:Passionate about leading a team of highly specialist senior managers covering Data Capability Consumer Analytics and CRM/Data Science. Proven expertise in transforming and strategically leading consumer data and analytics capabilities to drive business growth across key in segmentation targeting models and data-driven strategies to support CRM loyalty and marketing teams in achieving effective consumer engagement and campaign experience in developing and executing consumer data strategies leveraging digital analytics to provide actionable insights that inform decision-making and value a strong understanding of data and digital analytical and software youll work:Right now our Support Centre teams work flexibly blending home working with in-person time whenever it matters most whether thats a team moment a creative session or simply coming together to share excited to be moving into anew home for our brand in St Albans in January 2027 an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to any reasonable adjustments and general queries pleaseget in touch with