Growth Marketing Manager

What Does Shinydocs do

Most organizations are drowning in data - documents scattered across systems hard to find harder to trust. Shinydocs fixes that. We build AI-powered software that helps businesses locate classify and govern their unstructured data at scale turning chaos into clarity. Our platform gives organizations control over their content landscape so they can work faster stay compliant and actually find what theyre looking for.

Why This Role Exists

We have a product that solves a real expensive problem for companies and a sales motion that converts. We are building is a repeatable engine that brings the right buyers to us. This role exists to lead that effort. Youll drive the programs channels and experiments that generate top-of-funnel pipeline - with a hard bias toward organic and inbound. Its not a campaign coordinator job. Its a builder job.

What Youll Do

Organic & Inbound Growth

• Lead the strategy and execution for building inbound pipeline - this is your primary mandate
• Develop an SEO / AEO content program rooted in what our ICP is actually searching: information governance data compliance enterprise search unstructured data risk
• Build and run a Social presence that consistently puts Shinydocs in front of CIOs records managers information governance leads and compliance officers
• Publish content - articles landing pages guides - that attracts the right buyers and compounds over time

Demand Generation

• Design and run multi-channel marketing campaigns that move prospects from aware to engaged - think content campaigns webinars and events not outbound sequences
• Build and manage a lead scoring and segmentation approach so sales spends time on the right conversations
• Identify test and double down on the channels generating real pipeline - kill what doesnt work fast

Experimentation & Analytics

• Run structured growth experiments across channels messaging and formats - document what you learn and build on it
• Lean into the metrics that matter: organic traffic MQLs conversion rates pipeline contribution
• Report clearly on whats working and make the case for where to invest next

Collaboration

• Partner closely with sales to understand what makes a quality lead and feed that back into targeting and messaging
• Work with any external contractors or agencies brought in to support content or design when needed

Who You Are

• Experience in growth marketing or demand generation in a B2B SaaS environment
• Youve run organic growth programs and can point to results - traffic leads or pipeline you drove through content and SEO
• Youre analytical and creative in equal measure - you use data to decide where to focus and strong writing to execute
• Youre comfortable being scrappy: youll write the Social post set up the CRM sequence and pull the analytics report yourself
• You move fast test often and dont wait for perfect conditions to launch
• Youre hungry - you want to be the person who built the growth engine not the person who inherited one
• Bonus: experience marketing to compliance-heavy buyers (legal government financial services oil & gas)

What the First 90 Days Look Like

1. Month 1 - Audit current organic presence and active channels; interview sales team to understand ICP and top objections; establish baseline metrics
2. Month 2 - Launch content own the Social cadence tighten lead scoring and nurture flows
3. Month 3 - Full-funnel marketing campaign live reporting dashboards in place experiment backlog prioritized and running

Why Shinydocs

We are excited that you are here and interested in learning more about us. Shinydocs is committed to providing a barrier-free and inclusive work environment where everyone belongs. We want our team to be able to do their best work be their whole selves and experience their full potential. We are an equal-opportunity employer. All employment decisions are based on business and job requirements and individual qualifications without regard to race color religion or belief national or ethnic origin gender age disability sexual orientation gender identity and/or expression marital or civil status political affiliation family or parental status or any other status protected by the laws or regulations in the jurisdictions in which we operate.

If you require support and/or accommodation during any phase of our hiring process please do not hesitate to connect with usby sending an email to All information received concerning accommodation will be kept confidential.

The future is bright and shiny at Shinydocs. We live by our values of Excellence Adaptability and Teamwork. Youll be surrounded by the best and brightest minds who truly value your contribution. They will be excited to collaborate with you and will be cheering you on every step of the way.

• Satisfying Work:Were building new exciting stuff that solves real-world problems for organizations. Everyone here is empowered and enabled to do their best work.
• Remote First:Were committed to a remote-first work environment. We offer flexible hours and respect our team members schedules to enable them to find the work-life harmony that they deserve to have in their lives.
• Comprehensive Total Rewards & Wellness Package:We collaborate with our whole team to develop programs that meet their needs including offering fully paid group benefits from day one Health Care Spending Account RRSP matching and a Phone and Internet subsidy.

Shinydocs does not use AI in their hiring process your resume will be reviewed by a real person. This is an existing vacancy.

Salary Range: $75000 - $95000 CAD

Required Experience:

Manager