B2B Product Marketing Manager

Our Mission is Empowering Companies to Attract Top Talent

At Recruitics we are a leader in Recruitment Marketing dedicated to transforming talent attraction and conversion through innovative data-driven strategies and Saas solutions. Our mission is to empower employers with cutting-edge Recruitment Marketing tools that optimize hiring strategies and improve outcomes. As pioneers in the recruitment technology space we leverage modern technology to revolutionize job advertising continually pushing the boundaries of design data and user experience to deliver exceptional value to our clients.

Job Description

Title: B2B Product Marketing Manager

Location: Hybrid in NY

As a Product Marketing Manager embedded in our marketing team this role is dedicated to creating compelling product narratives messaging and communications. The primary focus is on how our products are spoken about publiclyacross campaigns collateral and communication channelsto ensure clear differentiated and engaging language that connects with our audiences.

This position is ideal for someone who thrives on shaping how products are communicated and is passionate about building language that resonates with customers without the technical or analytic demands of product usage reporting.

Key Responsibilities

• Translate product features and value propositions into concise customer-centric benefit statements for marketing materials and campaigns.
• Develop product positioning frameworks and messaging guides that shape how products are described to both internal stakeholders (product sales engineering etc.) and external customers.
• Collaborate with brand content and design teams to ensure consistency of product language across all outbound communicationswebsite ads emails social brochures and more.
• Craft storytelling concepts and product narratives that drive awareness and spark interest adapting language for different customer segments and channels.
• Review and edit all product-related content for clarity tone and fidelity to positioning.
• Partner with product managers to gain a deep understanding of the product but remain accountable for how the product is presented in marketing channels not usage analytics or reporting.
• Gather competitive intelligence and market trends to inform and differentiate product messaging interview customers and bring insights to product sales and marketing.
• Educate marketing and sales teams on key product messages and enablement materials.
• Own timelines deliverables and prioritization for product marketing initiatives such as launches messaging updates sales enablement materials and campaign assets.
  

Minimum Qualifications

• 5 years experience in product marketing content development or brand messaging.
• Exceptional written and verbal communication skills; ability to simplify complex topics.
• Experience building and maintaining messaging guides and positioning statements.
• Highly collaborative with a proven record supporting brand creative and campaign teams.
• Strong analytical mindset to inform messaging (but not required to report on product usage).
• Familiarity with competitive analysis and value proposition development.
• Messaging & Content Development
• Project Management
• B2B SaaS Product experience preferred
• Go-to-Market Planning & Execution
• Cross-team Collaboration
• Copywriting & Editing

Why Join Us

At Recruitics youll have the opportunity to take full ownership of design within a cutting-edge team focused on leveraging AI and data to transform the recruitment marketing landscape. Youll be joining a creative and collaborative environment where your work will directly impact our clients success and you will have opportunities for career growth professional development and continuous learning.

We believe in rewarding great talent with more than just a paycheck. Along with a competitive salary and performance-driven bonuses we offer a comprehensive benefits package that covers all the essentials: medical dental vision life insurance and a standout 401k program with company match. Enjoy well-deserved breaks with above-average paid time off parental leave and employee support programs. Additionally we provide two exciting perks: Winter Recess offering a full week off between Christmas and New Years and Summer Fridays where youll have 6-hour workdays on Fridays during the summer months. Whether you prefer working fully remotely or collaborating in person at our vibrant offices in New York Chicago or Atlanta were committed to your well-being and creating a work environment that supports your personal and professional life.

Compensation:

• Comp range depending on experience and location:
  $100000 - $130000/year

Our Commitment to an Equal Opportunity and Accessible Workplace

Recruitics is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct including discrimination or harassment based on race color national origin sex age religion disability genetic information sexual orientation gender identity or expression marital status domestic partner status civil partnership status as a covered veteran status in the Uniformed Services of the United States citizenship and any other characteristic protected by State and Federal law.

We are committed to creating an inclusive and accessible process for all individuals. If you require any accommodations during the application or interview process due to a disability please let us know. We will work with you to ensure your needs are met in a timely and respectful manner

Applicants must be at least 18 years old to apply.

Your Safety Is Our Priority

At Recruitics protecting our talent communitycandidates clients and partnersis always a top priority. As you navigate your application journey please keep these tips in mind to stay safe:

• Well never ask you to pay for anythingthat includes applications interviews background checks or equipment.
• We only communicate via official email addresses ending in @never from Gmail or suspicious lookalikes.
• We do not request personal financial information such as bank details credit card numbers or wire transfers.

If something feels off or doesnt seem right pause and contact us directly at .
Were thrilled youre interested in working with us. Just make sure its really us youre talking to. Stay sharpand stay safe.

Required Experience:

Manager