B2B Growth Marketing Lead

Job Description

B2B Growth Marketing Lead

• Own growth from positioning to execution optimisation and revenue impact
• Dynamic high growth fintech
• $130k - $140k plus super and bonus

The Opportunity

This is not a set the strategy and step back role. Its for someone who likes to own growth end-to-endfrom positioning through to execution optimisationand revenue impact.

Youll join a fast-scaling fintech operating in the payments space. The business is in a high-growth phase with strong product-market fit and clear runway.

If youre commercially wired data-led and equally comfortable in a Figma file as you are in a pipeline review youll want to read on.

• Shape and refine the brand narrative simplifying complex product features into compelling high-converting messaging
• Design and execute growth campaigns across acquisition and existing customer expansion
• Lead the visual execution of sales and ABM assets (decks landing pages partner materials)
• Apply UX/UI principles across all marketing touchpoints to improve conversion
• Identify funnel friction and drop-off points; and fix them
• Define and track core growth KPIs using data to scale refine or kill initiatives
• Run competitor and voice-of-customer analysis to sharpen positioning and win rates
• Partner with Sales Ops to deliver coordinated ads email and outbound programs
• Build and optimise a referral engine across partners and customers
• Support event strategy and execution including messaging and collateral
• Drive expansion within existing accounts through insight-led programs

What You Bring

• 5 years in B2B growth or product marketing ideally in tech or long sales-cycle environments
• A track record of owning revenue or pipeline impact not just campaign delivery
• Strong ABM experience with evidence of influencing closed-won deals
• Ability to translate complexity into clear visually compelling content
• Hands-on capability across execution - this is not a pure strategy role
• Deep understanding of funnel optimisation conversion and ROI improvement
• Experience building scalable design systems/templates
• Strong grasp of UX/UI for marketing
• Comfortable operating in a start-up / scale-up environment

• Genuine ownership of growth not just a slice of it
• A product with strong market relevance and emotional resonance
• High visibility and direct impact on commercial outcomes
• A business that values speed clarity and execution over bureaucracy

If youre looking for a role where you can see the direct commercial impact of your work and move fast doing it apply online or call Michelle Rubinstein a The Onset on.