CRM-Marketing Strategy and Insights Manager

The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships we provide financing personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.

In this position...

Ford Credit is seeking a highly skilled motivated and data-orientedMarketing Strategy and Insights Manager to join our growing marketing team. This role is crucial in driving customer engagement and revenue growth through the strategic planning execution and analysis of targeted marketing campaigns leveraging Salesforce Marketing and Data Cloud. The ideal candidate will possess a deep passion for consumer satisfaction and understanding of data-driven marketing a proven track record of success in email marketing and other digital channels and a passion for data and optimizing campaign performance.

What youll do...

• CRM and Insights Leadership:
  • Lead the evolution of Retail Consumer Marketing by motivating training and leading a marketing data analytics team. This unique opportunity includes developing and executing growth strategies to expand volume and penetration. Support innovation analyze market trends and address evolving customer needs.
• Campaign Strategy & Planning:
  • Collaborate with marketing and sales teams to define campaign goals target audiences and key performance indicators (KPIs).
  • Develop and manage comprehensive campaign strategies across multiple channels with a strong emphasis on personalized marketing within Salesforce Marketing Cloud.
  • Segment audiences based on demographic behavioral and transactional data to personalize messaging and maximize engagement.
  • Create and manage campaign calendars and timelines ensuring timely execution and adherence to deadlines.
• Campaign Execution & Optimization:
  • Develop and execute marketing campaigns within Salesforce Marketing Cloud including designing emails building automated journeys and managing subscriber lists.
  • Utilize Salesforce Marketing Clouds capabilities (e.g. automation studio journey builder email studio content builder Einstein) to create engaging and effective campaigns.
  • A/B test various campaign elements (subject lines content calls to action) to continuously improve performance.
  • Monitor campaign performance in real-time and make necessary adjustments to optimize results.
  • Manage campaign budgets and resources effectively.
• Data Analysis & Reporting:
  • Analyze campaign performance data to identify trends insights and areas for improvement. This includes analyzing open rates click-through rates conversion rates and other relevant metrics.
  • Create comprehensive reports and dashboards to track campaign performance and communicate results to stakeholders.
  • Leverage data analytics tools (SQL Python Excel data visualization platforms) to extract insights from various data sources and inform future campaign strategies.
  • Identify and implement data-driven recommendations to improve campaign effectiveness and ROI.
• Collaboration & Communication:
  • Work closely with cross-functional teams (marketing sales product etc.) to ensure alignment on campaign goals and execution.
  • Communicate campaign performance and insights effectively to stakeholders through presentations and written reports.
  • Stay up to date on the latest marketing trends and technologies.

Youll have...

• Bachelors degree in marketing Business Administration Analytics or a related field.
• 3 years of experience in data-driven marketing with a strong focus on email digital marketing and customer privacy/consent laws and regulations.
• 3 years of experience in automotive finance or financial services industry
• 2 years of experience of analytical skills with experience using data analytics tools (e.g. SQL Excel Google Analytics).
• Ability to build strong cross functional relationships and collaborate with peers and partners globally.
• Technical knowledge to handle and manipulate data
• Excellent project management communication and interpersonal skills.
• Strong problem-solving and decision-making skills
• Salesforce Data and Marketing Cloud certifications
• Passion and experience working with various Artificial Intelligence including Google AI platforms

Even better you may have

• Proven experience with Salesforce Marketing Cloud including email studio automation studio and journey builder.

• Experience building and managing email or digital marketing campaigns from concept to execution.
• Experience with other marketing automation platforms (e.g. Pardot Marketo) is a plus.
• Experience with marketing analytics platforms (e.g. Adobe Analytics Google Analytics) is a plus.

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115500-$218100.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

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