Growth Marketing Lead
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Job Location:
Alameda, CA - USA
Monthly Salary:
$ 114000 - 228000
Posted on:
9 days ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Job Title
GrowthMarketing Lead
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works out of ourAlameda CA officein the Lingo division and reports to the Director of Performance and Lifecycle Marketing. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers such as glucose ketones and lactate to help people make better decisions about their health and nutrition. Biowearable technology will digitize decentralize and democratize healthcare enabling consumers to take control of their own health.
We are seeking a strategic analytical and highly performancedriven Growth MarketingLeadto own fullfunnel acquisition acrossMeta and Google the two most critical performance channels for Lingo. This roleis responsible fordelivering efficient newbuyer growth through bestinclass media execution advanced data activation experimentation and continuous optimization across Search YouTube Display and Metas full suite of ad products.
While deep handson mastery ofMeta and Googleisa must this role also offers the opportunity totest scale and buildexpertisein emerging growth channelsincluding Pinterest Reddit evolving search surfaces and future platforms that shape the shifting digital landscape.
This is a highvisibility role accountable for significant revenue contribution CAC efficiency and strategic expansion of Lingos paid media ecosystem.
What Youll Work On
Performance Strategy & Execution
Lead performance marketing strategy and execution acrossMeta (Facebook/Instagram)andGoogle (Search YouTube Performance Max Display)with direct ownership of newbuyer outcomes.
Develop and manage channelspecific roadmaps tied to CAC ROAS and customer growth targets.
Translateobjectivesinto performance frameworks thatleveragethe full capabilities of platform machine learning and automation.
Data Activation & Measurement
Lead implementation and ongoing optimization ofMeta CAPIAdvantageGoogle Ads Data ManagerEnhanced Conversions offline conversion ingestion and serverside data pipelines.
Design and runincrementality tests holdouts geo experiments and lift studies in partnership with analytics.Also partner on attribution refinementdashboardingand reporting that clearly communicate channel performance insights and business impact.
Experimentation & Creative Development
Own a structured testing roadmap across audiences formats bid strategies landing pages and creative themes.
Provide direction on platformnative creative (UGC creators value-propdriven video search copy variants).
Partner with brand creative and analytics teams to accelerate learning cycles and scale winning concepts.
Budget Ownership & Forecasting
Manage andoptimizemultimilliondollar budgets across Meta and Google with a focus on scale efficiency and predictability.
Lead forecasting pacing troubleshooting performance shifts and reallocating budgets across channels.
Channel Expansion & Innovation
Explore test and scale new and emerging channelsincludingPinterest Reddit and nextgen search environments (e.g. AIdriven search results conversational search visual search).
Build frameworks for evaluating channel readiness test design learning agendas and scale potential.
Stay at the forefront of industry and platform trends particularly with respect to privacy evolving search behavior and creative innovation.
Required Qualifications
- Bachelors degree in EngineeringMarketing Business Analytics or equivalent.
- 7 years of hands-on performance marketing experience withexpert-level mastery in Meta Ads Manager and Google Ads.
- Deep understanding of platform optimization mechanics audience strategies bidding systems and performance creative best practices.
- Strong analytical skills; comfortable with GA4 Looker/Tableauincrementalityframeworks and experimentation design.
- Proven experience owning large acquisition budgets and delivering against growth KPIs.
- Excellent communication and cross-functional partnership skills.
Preferred Qualifications
- Strong understanding ofincrementality attribution MMM principles cohort analysis and LTV-driven optimization.
- Deep comfort with data pipelines signal quality and performance measurement infrastructure.
- Proven ability to collaborate with creative analytics and product teams to drive channel lift.
- Deep understanding of web-tracking (pixel) serversidetaggingand signal instrumentation.
- Growth and AI-native mindset with a proactive approach to continuous learning.
- Working knowledge of SQL or Python for deeper analysis.
- Experience with Pinterest Reddit TikTok or other emerging channels.
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on Facebook at and on Twitter @AbbottNews.
The base pay for this position is
$114000.00 $228000.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
LNGO Lingo
LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol:
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
