Marketing and Insights Specialist, Hygienic Fluid Handling & Heat Transfer Technologies (HFH)

Every day we get opportunities to make a positive impact on our colleagues partners customers and society. Together were pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas including energy food water and shipping.

As we push forward the innovative open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.

About the job

Even though our products are technical this role isnt. This isnt a coding or Python position its a storytelling role. Youre the bridge between the process and the people turning updates into clarity and complexity into confidence. This role is all about communication customer insight and translating technical information into simple compelling narratives while driving sales funnel development through customeracquisition campaigns sales enablement events product launches and channelpartner support.

The Strategic Marketing and Insights Specialist supports the strategic agenda by executing marketing and insights activities for assigned business unit(s) within Alfa Lavals Food & Pharma Division. Reporting to the Strategic Marketing Partner and Insights Manager (SMPI) this role ensures timely and accurate delivery of revenue generation activities and brand positioning activities while driving seamless customer experience.

This is a hybrid opportunity based in Kenosha WI.

As a part of the team you will:

• Drive deep partnership through collaboration with key stakeholders to unlock additional business value

• Help translate business unit objectives into actionable marketing plans aligned with divisional strategy and collaborate with cross-functional teams to bring these to life

• Drive sales funnel development with customer acquisition and growth opportunities through campaigns sales enablement events product launches and channel partner support

• Position Alfa Laval as the NA leader in assigned BUs through events industry groups and trade associations public affairs and thought leadership

• Support business optimization and growth through basic market research competitor analysis insights/trend analysis and market size & share

• Drive Voice of Customer (VoC) acquisition and analysis

• Maintain and track KPIs for BU marketing performance participating in periodic reviews and checkpoint meetings to update on progress and share findings with stakeholders

What you know:

You have a Bachelors degree in Business Marketing Engineering Data Science or a related field and:

• Minimum 1 to 3 years experience in a marketing or related role desired

• Strong analytical skills with ability interpret and convert data into information presenting findings clearly.

• Familiarity with marketing concepts and a growth mindset willing to learn strategic marketing and planning processes.

• Proficiency in Excel and basic data visualization tools; knowledge of BI tools is a plus.

• Collaborative and forward-thinking.

• Excellent communication and organizational skills.

• Self-starter with curiosity and eagerness to grow in a strategic marketing role.

We care about diversity inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidates fit to a role. To help us achieve this we apply Pymetrics assessments and upon application you will be invited to play the assessment games.

Whats in it for you

Alfa Laval offers a competitive salary and full benefits package including medical/dental/vision/life 401(k) plan and more. At Alfa Laval we carefully consider a wide range of compensation factors to determine your total compensation package. We rely on market indicators to determine compensation and consider your specific job family background skills and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. The base salary for this role is typically $72000 - $90000 annually.

Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications merit or business need without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status.

EEO/Vet/Disabled Employer

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EEO/Vet/Disabled Employer