Campaign Director, CIO Persona

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

The Campaign Director CIO Persona is responsible for defining and driving Workdays global go-to-market campaign for the enterprise IT buyer positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.

This role sits at the center of one of Workdays most critical transformations: shaping how the market understands the convergence of platform applications AI and agents into a single cohesive story. The Campaign Director will translate complex technologyincluding Workdays platform Finance and HR solutions AI foundation and agentic capabilitiesinto clear compelling and differentiated narratives that drive market leadership and demand.

This is a senior-level individual contributor role with enterprise impact. You operate as a player-coach through influence: leading the CIO campaign strategy while guiding cross-functional teams across Product Marketing Brand Creative Digital and Regional teams to ensure a unified multichannel story is brought to market with precision and scale.

Key Responsibilities:

Campaign Strategy and Category Leadership

• Define and shape the global integrated CIO campaign plan positioning Workday as the definitive leader in enterprise AI.

• Translate a complex matrix of technologiesplatform applications AI infrastructure and agentic capabilitiesinto a single cohesive market story.

• Partner with Solutions Marketing Product Marketing and Creative to develop messaging hierarchies campaign themes and aligned creative that simplify complexity and differentiate Workday in a crowded AI landscape.

• Ensure the narrative connects innovation to tangible CIO outcomes (e.g. governance security developer velocity and enterprise-wide orchestration).

Cross-Functional Leadership Coordination & Execution

• Orchestrate a globally aligned multichannel GTM approach across digital content field and partner channelsensuring a seamless connected customer experience.

• Lead campaign enablement so teams understand what to say how to say it and when it shows up in the marketsupported by clear messaging guidance and toolkits.

• Act as the strategic hub across Marketing aligning Product Marketing Brand Creative Digital Field and Regional teams to a unified plan and integrated campaign calendar.

• Partner closely with global field teams to ensure campaigns support priority motions goals and pipeline outcomes.

• Work across functions and levelsfrom individual contributors to senior executivesto ensure comprehensive input alignment and governance throughout planning and in-market execution.

Content Messaging & Market Impact

• Oversee how the campaign shows up across from awareness through demand across all priority channels and regions.

• Identify content gaps and influence the development of high-impact assets that bring the CIO narrative to life.

• Build and influence differentiated content that drives brand love and generates demand partnering with solutions marketing content teams customer advocacy and external thought leaders and partners.

• Use competitive insights internal pipeline analysis and third-party research to drive cross-functional conversation and ongoing campaign and program optimization.

About You

Key Capabilities

• Senior-level individual contributor role requiring a strong leader with executive presence and a hands-on collaborative approach.

• Demonstrated ability to lead coach and elevate cross-functional teams without direct authoritysetting a clear vision while rolling up your sleeves on strategy messaging and key programs.

• Exceptional collaboration and influence skills; adept at aligning teams around a global GTM strategy across 20 markets (through clear direction and enablement not by directly executing tactics).

• Deep experience with integrated full-funnel campaign design and orchestration from brand through demand.

• Ability to leverage insights and analytics to drive campaigns forward pro-actively vs reactively with a strong focus on pipeline impact and performance optimization.

• Strong strategic and optimization mindset able to use insights to drive campaigns proactively vs. reactively with a focus on performance and pipeline impact.

• Excellent communication and relationship-building skills; able to communicate clearly with stakeholders from ICs to senior executives.

• Ability to balance big-picture strategy with hands-on leadership to drive outcomes.

Basic Qualifications

• 10 years of experience leading global B2B marketing or GTM campaigns ideally in enterprise technology AI or technology-enabled professional services.

• 5 years working in a complex matrixed organization.

• 8-10 years of proven experience marketing to CIOs developers or technical buyers and/or leading campaigns for enterprise IT audiences.

• Strong understanding of enterprise technology trends including AI platforms and cloud ecosystems.

• Proven experience and understanding of key technologies in a modern B2B marketing tech stack (e.g. Salesforce Marketo Tableau Integrate or comparable tools).
  

Other Qualifications

• Experience translating complex product portfolios into integrated full-funnel campaigns.

• Experience operating in a large global organization with cross-functional complexity.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Additional Considerations:

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point please email .

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