Brand & Insights Marketing Manager (6 Month Parental Leave Cover)

ABOUT VU
At VU we aim to be one of the leading impact universities in the world. VU is an impact driven university committed to equity excellence and opportunity. Based in Melbournes west and connected globally we put students first through the VU Block Model dual sector pathways and strong industry partnerships. We are a values led inclusive workplace where diverse talent is supported to make a real difference.

ABOUT THE TEAM
The Brand & Marketing team sits within Victoria Universitys broader Marketing portfolio and plays a central role in driving brand reputation student acquisition and student experience outcomes. The team brings together specialists across Brand & Content Marketing Marketing Automation and Student Experience working collaboratively to deliver insightled highquality brand and marketing activities across all channels. Partnering closely with teams across the University and external agencies the focus is on using market and customer insights to build a strong consistent brand presence support recruitment objectives and continuously enhance the student journey.

ABOUT THE ROLE
This role is all about bringing the VU brand to life in a meaningful consistent way. As Marketing Manager (Brand & Insights) youll work closely with teams across the University to provide clear brand guidance and smart insights that help shape campaigns improve the student experience and support recruitment goals. Youll balance big picture thinking with hands on delivery from using research and data to track brand health and student sentiment to acting as a trusted brand guardian who helps others get it right. Its a collaborative influential role suited to someone who enjoys partnering with stakeholders turning insights into action and making sure the VU brand shows up strongly everywhere it matters.

POSITION KEY DUTIES
In this senior specialist role youll:

• Act as a brand guardian embedding VUs brand across channels campuses and experiences
• Support brand health market and customer insight activities turning data into clear actionable guidance
• Measure and report on key brand market and experience metrics
• Strengthen brand governance guidelines and self-service tools
• Deliver brand training and engagement across the University
• Manage and develop VU branded merchandise and key external partners
  

This is a role where judgement influence and credibility matter and where your work will be visible and valued.

POSITION DETAILS
Classification: HEP 8
Salary: $113953 - $128326 Plus 17% Super
Employment Type: Fixed Term 6 Month Parental Leave Cover
Hours per Week: 36.75/1 FTE
Location: Footscray Park Campus 3 days on-site

For a detailed overview of the roles duties and responsibilities please refer to the Position Description: Marketing Manager Brand and Insights

ABOUT YOU
Youre an experienced brand and insights professional who enjoys operating at both strategic and hands on levels. Youre comfortable advising senior stakeholders confident translating insight into action and motivated by work with real social impact.

Youll bring:

• Significant experience in brand management marketing and/or customer insights
• A strong track record delivering brand and research initiatives that drive measurable outcomes
• Excellent stakeholder management and communication skills
• Experience improving brand governance training and engagement
• The ability to thrive in a complex purpose driven organisation
• Experience in the tertiary education sector is valued but not essential.
  

HOW TO APPLY
To submit your application please click on the Apply button.

Applications must be submitted as a single document comprising:

• A cover letter
• Your curriculum vitae/resume
• Your responses addressing all selection criteria located in the position description
• Evidence of applicable qualifications licences and registration

Applications will close Sunday 26 April at 11:59pm. This advert may close earlier should a suitable candidate be identified. Early applications are strongly encouraged.

Visa sponsorship is not available for this position. This role requires for applicants to have full and permanent working rights in Australia.

WHY JOIN VU
VU provides competitive salaries excellent superannuation and a variety of benefits. university fosters an environment where staff can excel achieve their goals and develop their careers. With a focus on diversity inclusion and family-friendly policies VU supports both professional and personal well-being. For more information please visit our Careers at VU Webpage
COMMITMENT
Victoria University is committed to fostering an inclusive respectful and socially responsible community. We honour our deep diversity by respecting First Nations perspectives and embedding sustainable approaches to Protecting Country while championing progressive inclusivity for allembracing Aboriginal and Torres Strait Islander peoples people with disability culturally and racially marginalised communities LGBTQIA individuals and people of all ages and socioeconomic backgrounds. As a WGEA Employer of Choice for Gender Equality we strive to create a place where everyone feels they belong and we ensure a positive barrierfree recruitment experience by providing adjustments and accessible formats upon request at or (03).